Entrepreneurs are arguably the lifeblood of a thriving economy. They are idea people; innovators; inventors and are driven by results (with a bit of cash thrown in for good measure. What an entrepreneur is not (by and large) is a marketer! The way that the internet has grown and developed has made “socal media” the …
I was at the Heavy Chef Session at Deloitte last night and I was privileged enough to listen to Rich Mulholland speak on the misnomer that is ‘Social Media’. What follows here is my interpretation of his talk, as well as a hypothesis of my own, and some problems that we may encounter in the future …
If you read this article and forward it, like it or comment on it; you will not win an iPad, a Galaxy Tab or a PlayBook. There is a nasty trend that is developing throughout marketing – both online and offline – and that is the trend of giving away new and popular technology goods …
In an incredibly welcome bold and adventurous move; Car Magazine have started experimenting with the concept of Augmented Reality! This is excellent news for consumers and even for the ailing offline media industry who have been hit considerably hard by the recent recession. Even though their foray into augmented reality is a small one; it is …
By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social media like Twitter and Facebook – the times they are changing! Of course as with …
My usual disclaimer when starting a controversial post. This article is a real rant about the last few communications that I have received from Planet Fitness. I want to illustrate how business operations can greatly affect your marketing campaign and leave you with little control over the backlash is to follow. Setting The Scene Around …
Going forward let’s be sure to space bank the Web 2.0 technologies that we are currently utilising and ensure mind share and top of mind awareness. This will allow our social media to gain traction and stickiness with our top line strategy. How many times have you come across most of the buzz words in …
When you look at this from the outset, it sounds like one of the simplest things to do. But very often when putting together any form of marketing campaign, both online or offline, very often this point gets lost. Where does targeting go wrong? On a micro level there are many places where the sight …
Here comes another disclaimer. I seem to be doing this a lot lately. This article is not meant to be a dig at those who do the things I mention below. I am merely asking, from as neutral a view point as I can attain, why we (yes I said we) do these things? For …
In a tide of social media activity – both offline and online, Cell C have become the most talked about cellular provider in South Africa. In a recent post I made on Ponder (an online marketing blog); I went in to great detail about how Cell C and Trevor Noah have bamboozled the general public …
