Internet Marketing For Entrepreneurs
Using Web Strategy For Business Success
This collection of B2B marketing thoughts, theories and tactics goes a long way in describing and explaining why marketing is a critical part of all businesses future as well as why the mastering of the art is in the det
Internet Marketing For Entrepreneurs covers critical planning, execution and measurement steps including :
- Alignment to Business Strategy
- Online Marketing Tactics including: SEO; Mobile; Social and PPC
- Value Proposition and Positioning Statements
- How psychology effects your marketing initiatives
- Measuring your results with relevant metrics.
This is a must read if you want to ensure that your business reaps all the benefits that the digital revolution can bring!