After the post I made a few weeks ago about marketing to the super rich online; Ive done a lot more thinking about the issue and spoken to a few others about it to try and broaden my understanding of the issue and see how others are feeling. One critical thing which came up – …
I have recently been asked to help a client of ours to look at new ways of reaching the super, obnoxiously rich online. Now this presents two problems. The first is : I am not superbly obnoxiously rich, so putting myself in their shoes is proving to be a challenge. (I am willing to take …
In the recent weeks and months there has been a lot of discussion and effort around companies wanting to rank for specific events that are only relevant for a very short period of time. Take the recent World Cup that was played in South Africa; so many companies have stretched their online marketing budgets to …
A quick look at where social media fits in to the digital marketing mix and where some companies get it wrong and why.
