One thing that a lot of marketers seem to miss is the fact that marketing and advertising need to show how and where they are helping the business. they need to show where they are adding value. John Wanamaker was originally credited with saying, “I know that 50% of my advertising is working; I just …
There is so much buzz and hype around social media – especially in a Business 2 Business context; so much so that organisations are finding it difficult to keep up with the trends and further to that show real business value from their social media efforts. Measuring by followers, likes and friends is all well …
I was quite surprised and pleased with the QR Code innovation I saw on tv this evening. The innovation comes from First Car Rental; who have launched their “Show & Go” card. Essentially they have taken all of the good of QR codes and put them to use. The way that their card works, from …
There has been a lot of activity recently around whether or not people follow brands or whether they follow people within those brands. In a recent study published by Forbes, it showed that people follow brands for discounts and not for engagement. This seems to be the case when we look at a platform like …
The debate around this has been raging for quite some time now; with each side having its own set of pro’s and con’s. Some of the major differences are cost; speed of roll out; performance and maintenance. The last one on that list is what I want to bring in to focus here with a …
This is basically a hypothesis to the question, “why don’t we comment on articles we read online anymore?” It is a trend that I have seen countless times on content that is really captivating and thought provoking; on blogs that have asked questions looking for reader opinion and engagement. Recently though, those cries for input have …
Google are no longer happy with just indexing the internet by keyword relevance. They have now, with the launch of Google Knowledge Graph started indexing the internet in terms of contextual relevance. This is a huge reason for bloggers and content owners out there to start using the rel=author meta tag. What this tag does …
I am not generally one of those who get up on their soap box and start sprouting negative sentiment until the cows come home. I am also aware that some of my followers and readers of this blog are not fans of “brand trashing” through social channels. But (as there always is) this time I …
So here is the thing. I was walking through the shops this afternoon; Sandton City to be precise. And a thought dawned on me as I watched everyone buzzing around; “What makes us think that we are so damn important”? This particular blog is going to move away from my usual writing for a little …
Klout.com has been getting a lot of flack lately, with many blogs and bloggers saying that it is only as important as you want it to be. But has Klout’s latest move shed some light on their intentions of where they are wanting to take the platform? In the early days of Klout, and indeed …
