Tag: social media

Is there a Social Media ROI?

Is there a Social Media ROI?

One thing that a lot of marketers seem to miss is the fact that marketing and advertising need to show how and where they are helping the business. they need to show where they are adding value. John Wanamaker was originally credited with saying, “I know that 50% of my advertising is working; I just …

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Social Media Summit Presentation with ITWeb

Social Media Summit Presentation with ITWeb

There is so much buzz and hype around social media – especially in a Business 2 Business context; so much so that organisations are finding it difficult to keep up with the trends and further to that show real business value from their social media efforts. Measuring by followers, likes and friends is all well …

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South African QR Code innovation

South African QR Code innovation

I was quite surprised and pleased with the QR Code innovation I saw on tv this evening. The innovation comes from First Car Rental; who have launched their “Show & Go” card. Essentially they have taken all of the good of QR codes and put them to use. The way that their card works, from …

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More proof We follow people, not brands

More proof We follow people, not brands

There has been a lot of activity recently around whether or not people follow brands or whether they follow people within those brands. In a recent study published by Forbes, it showed that people follow brands for discounts and not for engagement. This seems to be the case when we look at a platform like …

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Why don’t we comment anymore?!

Why don’t we comment anymore?!

This is basically a hypothesis to the question, “why don’t we comment on articles we read online anymore?” It is a trend that I have seen countless times on content that is really captivating and thought provoking; on blogs that have asked questions looking for reader opinion and engagement. Recently though, those cries for input have …

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Woolworths : Great social presence; terrible delivery

Woolworths : Great social presence; terrible delivery

I am not generally one of those who get up on their soap box and start sprouting negative sentiment until the cows come home. I am also aware that some of my followers and readers of this blog are not fans of “brand trashing” through social channels. But (as there always is) this time I …

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Social media : are we really that important?

Social media : are we really that important?

So here is the thing. I was walking through the shops this afternoon; Sandton City to be precise. And a thought dawned on me as I watched everyone buzzing around; “What makes us think that we are so damn important”? This particular blog is going to move away from my usual writing for a little …

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Is Klout becoming more useful?

Is Klout becoming more useful?

Klout.com has been getting a lot of flack lately, with many blogs and bloggers saying that it is only as important as you want it to be. But has Klout’s latest move shed some light on their intentions of where they are wanting to take the platform? In the early days of Klout, and indeed …

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