Does that sound overly dramatic? Does that sound like a Hollywood blockbuster headline? Did it shock you? Did it make you a little concerned? Well; good! The fact of the matter is that this article speaks to something that is critically important to every single person on the planet. “There are 2.4 billion people connected to …
As with most business buzzwords, thought leadership (and eminence) have become overused and misunderstood. The purpose and place of thought leadership is at its core a primary and effective way of positioning the author as an expert (read thought leader) in their field! To this end, thought leadership articles cannot be approached as “tick box” activities …
I ask this with all the sincerity I can possibly muster while typing away on my laptop and being stared at by my smartphone and tablet; not to mention the hard-drive pushing audio through my skull. But…. Are we ready for all of this technology? I get the fact that we have developed all of …
As we move more towards the postdigital – meaning that digital touches all parts of our lives; both at work and at home almost constantly; we face conundrums that force us to understand where certain functions in the organisation should it. One of the most paramount of these discussions is that of Digital Marketing. Should Digital …
I have written a lot recently around how entrepreneurs can and should be taking advantage of technology and business trends that are drastically changing the way business functions. From using crowd funding to test an idea quickly; to being a social entrepreneur that understands how to take advantage of a community to ensure their product …
Towards the end of 2013 I wrote a piece on Social Entrepreneurs and how the proliferation of social media networks have made it incredibly easy for entrepreneurs to connect with potential customers and business partners. Today I want to explore some thoughts around Crowd Funding and the potential that entrepreneurs have again to explore the …
The spirit of entrepreneurship is alive and well! This is probably not news to you; but it is something that I have noticed more and more recently and I feel it is worth mentioning especially as there is a direct correlation (I feel) between the proliferation of social media and social networks and entrepreneurs. Something …
This is one of those posts where you are pretty sure that you are going to pick up some flack from futurists and the like who are all ready to essentially lay down their lives to wearable technology and any other invention that starts bringing us close to post-humanism. Let me start by saying that …
Social business is a term that is taking the business world by storm of late. Some have defined it as the zenith of social media marketing – in other words a way that social media can finally prove its worth to the organisation. Others define it as a way of digitizing the pre-existing social relationships …
This post has been percolating away for a while and I have been in two minds whether I should write it and actually post it or not. The reason for this is because it is not marketing focussed at all – although there is a tie back to the social media industry (which you will …
