This is more of an observation and some social commentary than a definitive choice in what social media authority service to use. Perhaps that is because there are too many flaws in the currently available social media authority figures. Essentially my question around social media authority is this: Does a large Twitter following (as an …
Content Marketing has become one of the greatest marketing buzzwords in use today. Everyone seems to be jumping on the content marketing bandwagon; but very few are thinking through all the aspects of content marketing and this is what makes content marketing fall short of its promised mark. The following will outline the six aspects …
Facebook and Wolfram Alpha do not naturally go together in the same sentence. Now, I am sure you all know who Stephan Wolfram is! If not, he is the gentleman who gave us Wolfram Alpha; the computational knowledge engine (which is a whole lot more than just a search engine. A computational knowledge engine gives you …
Content creation is one of the most talked about areas of digital marketing at the moment; but there is a lot more to it than simply putting a lot of words down on a blog post before you can call it a content marketing strategy. Essentially there are initially 7 different aspects of content marketing …
This differs quite a bit from my usual type of posts, but it is a topic that has a rather tenuous link to online marketing – but more specifically – content marketing. You see, when you present content to a group of people at a conference or in a speech there is a specific format …
Last week seems to have been the week of interesting digital marketing statistics. There were stats released that cover everything from AdWords right through to mobile ad spend and China! The following are my top 5 as well as some loose interpretation around them. 1. AdWords This one stirred up quite a bit of controversy …
I wrote a post similar to this over two years ago when I essentially compared the DA to the ANC in their digital marketing strategies. With the rise of a new political party, Agang, to the South African political arena, I thought that maybe it was a good idea to have a cursory glance over their …
One thing that a lot of marketers seem to miss is the fact that marketing and advertising need to show how and where they are helping the business. they need to show where they are adding value. John Wanamaker was originally credited with saying, “I know that 50% of my advertising is working; I just …
So now that I have EVERYONE involved in SEO on some level’s attention; let’s unpack this statement a little further and see exactly what all of the hubbub is about and what patent Google has that could disrupt your SEO strategy. Essentially SEOBook ran an article on August 23 which spoke about “ranking modifyers”. The …
Seems like a bit of a blase title to this blog; but that’s exactly what I have seen too many organisations thinking of their positioning strategies. They underestimate the effect that an assumed position can have on all of their marketing and even operational efforts. Let’s unpack what a positioning strategy really is. Positioning strategy …
