Category: social media

Social Media Entrepreneurs

Social Media Entrepreneurs

The spirit of entrepreneurship is alive and well! This is probably not news to you; but it is something that I have noticed more and more recently and I feel it is worth mentioning especially as there is a direct correlation (I feel) between the proliferation of social media and social networks and entrepreneurs. Something …

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Social Business: 5 characteristics of a connected enterprise

Social Business: 5 characteristics of a connected enterprise

Social business is a term that is taking the business world by storm of late. Some have defined it as the zenith of social media marketing – in other words a way that social media can finally prove its worth to the organisation. Others define it as a way of digitizing the pre-existing social relationships …

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Interesting Digital Marketing Stats!

Interesting Digital Marketing Stats!

Last week seems to have been the week of interesting digital marketing statistics. There were stats released that cover everything from AdWords right through to mobile ad spend and China! The following are my top 5 as well as some loose interpretation around them. 1. AdWords This one stirred up quite a bit of controversy …

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Is there a Social Media ROI?

Is there a Social Media ROI?

One thing that a lot of marketers seem to miss is the fact that marketing and advertising need to show how and where they are helping the business. they need to show where they are adding value. John Wanamaker was originally credited with saying, “I know that 50% of my advertising is working; I just …

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Social Media Summit Presentation with ITWeb

Social Media Summit Presentation with ITWeb

There is so much buzz and hype around social media – especially in a Business 2 Business context; so much so that organisations are finding it difficult to keep up with the trends and further to that show real business value from their social media efforts. Measuring by followers, likes and friends is all well …

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My Heavy Chef Interview on Social Advertising Spend

My Heavy Chef Interview on Social Advertising Spend

Wendy Tayler, the Heavy Chef Editor, interviewed me during the week to find out my thoughts on whether or not we are spending too much on social media advertising. The interview then also touches on marketing analytics and the use of big data to understand and come to grips with how and where marketers can make a …

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South African QR Code innovation

South African QR Code innovation

I was quite surprised and pleased with the QR Code innovation I saw on tv this evening. The innovation comes from First Car Rental; who have launched their “Show & Go” card. Essentially they have taken all of the good of QR codes and put them to use. The way that their card works, from …

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How marketing can learn from technology

How marketing can learn from technology

Marketers are faced on a near daily basis – especially when talking from a digital perspective – with the fact that there are new ways of reaching and interacting with their target markets. There is a lot that can be said about each of these new platforms and how they are being monetised, but it …

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More proof We follow people, not brands

More proof We follow people, not brands

There has been a lot of activity recently around whether or not people follow brands or whether they follow people within those brands. In a recent study published by Forbes, it showed that people follow brands for discounts and not for engagement. This seems to be the case when we look at a platform like …

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