Customer Service: It’s not about NEVER failing
Customer service is the life blood of a retail brand that lives and dies by the favour it can win by treating its clients properly
Change Behaviour: Part Art; Part Science
Change is the only constant. We have had this phrase beaten into us for decades; and quite frankly there is probably no truer phrase out there. But when we dig a little deeper and question why, “why is change constant?”, we uncover some interesting truths about human behaviour that must be controlled to really affect change. …
Unique | Bespoke | Individual | Un-Retail
“I am unique!”. A phrase that has never meant so much to business as it does today. In our culture of instant gratification we’re driven to demand bespoke solutions that are purpose-built around our particular personal paradigms. How are companies meant to keep up and what is driving our need to be unique? Social Drivers …
Coaching: Good Coaching Should Never Never Be Underestimated
Coaching. This is a bit of a departure from what I usually write about. There is however an underlying thread that links it back to digital marketing and branding. The fact of the matter is that none of us know everything. In fact most of us; either armed with a degree or a Matric think …
LinkedIn get all emoticon!
Very rarely have LinkedIn frightened me with an advancement of their platform. When they introduced Pulse, I was all for it. When they allowed mere mortals to give thought leadership content, I was on board. But their latest development has me scratching my head; questioning their strategy and generally just trying to make sense of …
The Sanctity Of A Website And The Initial Meeting
For those of you who follow my blog regularly (so both of you); you might know that I have recently made a change in my career; moving from Deloitte Consulting to HKLM – a strategic brand and communications agency. As part of my new role as Head of Digital Marketing I am looking at ways to …
Data Driven Everything – powered by in-memory computing
If you are a cricket fan; keep reading. If you are not a cricket fan; keep reading! With the Cricket World Cup 2015 having literally taken the world by storm over the last few weeks; I thought this was an appropriate time to acknowledge the genius that is the SAP involvement in the CWC. For the …
2015 is: The Year of the Customer
According to the Chinese Zodiac, this is the year of the Goat… Which is great… I guess… But more to the point – I think that this is the year of the customer! As I mentioned in a related post earlier this week; organisations are going to have to start thinking more about how their …
Content Strategy & Social Business Intrinsically Linked
Content Marketing and Social Business are indeed linked. Joined at the hip if you will. The simple reason for this is that as much as your external audience thrives on content to become engaged with your brand, products and services – so do your internal stakeholders. See, content marketing or content strategy is the process of …
Useful Features From Klout
I have not written about Klout in a while; in fact I have not logged in to Klout in a really long time either. The craze of checking to see what my “Klout Score” was kind of passed and dwindled into obscurity slightly. But be that as it may I logged into Klout again during …
