In a very interesting move by Exclusive Books; they have added a new layer on to their very successful online store front. On the 21st of June, 2012 Exclusive Books have added Gamification principles to their website. Gamification essentially is defined as: the application of game-design principles to non-game situations—is gaining traction among businesses that …
Recently I started thinking more and more about the role of the Online Community Manager and what the role actually means to business and the external and internal communities they are serving. I want to try and unpack the role slightly more as well as its significance. Who owns the online community manager? Let’s unpack …
Marketing demographics are quickly becoming a thing of the past. Marketing has changed shape and pace with digital marketing fast becoming the defacto standard for any and all marketing campaigns. The thing is that with digital marketing being able to literally let you deliver a campaign to a handful of people; demographics are no longer specific enough to keep …
As with any new technology that bursts on the scene such as cloud computing; there are always those who are massively for the idea and then those who resist the change and cling to their original ways more than a train to a railway track. Digital marketers can use this conflict to position the new …
So you’ve decided to start sharing your wealth of information with the world. You’re determined to position yourself as a thought-leader, dishing out profound and witty insights and accumulating flocks of followers; but when it comes to actually writing, it’s like beating your head against a wall. That’s where video blogging can become your best …
I was having a chat with a friend of mine the other day, when he highlighted a problem that he and his organisation were having with their product versus their competitors. On the surface the problem seems quite simple, but when you sit and think about it for a little longer, the problem is one …
If you read this article and forward it, like it or comment on it; you will not win an iPad, a Galaxy Tab or a PlayBook. There is a nasty trend that is developing throughout marketing – both online and offline – and that is the trend of giving away new and popular technology goods …
In an incredibly welcome bold and adventurous move; Car Magazine have started experimenting with the concept of Augmented Reality! This is excellent news for consumers and even for the ailing offline media industry who have been hit considerably hard by the recent recession. Even though their foray into augmented reality is a small one; it is …
This article really does contemplate a very interesting question about search. Is Search Engine Optimisation (SEO); the concept that an entire industry has been build on, primarily around the awe-inspiring Google; shifting gear and morphing in to Search Optimisation? The hypothesis is quite simple. Where are people spending their time online and more importantly what are they …
By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social media like Twitter and Facebook – the times they are changing! Of course as with …
