I wrote a post similar to this over two years ago when I essentially compared the DA to the ANC in their digital marketing strategies. With the rise of a new political party, Agang, to the South African political arena, I thought that maybe it was a good idea to have a cursory glance over their …
One thing that a lot of marketers seem to miss is the fact that marketing and advertising need to show how and where they are helping the business. they need to show where they are adding value. John Wanamaker was originally credited with saying, “I know that 50% of my advertising is working; I just …
Seems like a bit of a blase title to this blog; but that’s exactly what I have seen too many organisations thinking of their positioning strategies. They underestimate the effect that an assumed position can have on all of their marketing and even operational efforts. Let’s unpack what a positioning strategy really is. Positioning strategy …
The Technology Fast 50 is a Deloitte initiative that runs in countries around the world and has seen technology start-ups flourish from humble beginnings into some of the world’s most innovative and respected companies. Now in its fifteenth year internationally, the Fast 50 has reached our South African shores. The Fast 50 programme ranks a …
There is so much buzz and hype around social media – especially in a Business 2 Business context; so much so that organisations are finding it difficult to keep up with the trends and further to that show real business value from their social media efforts. Measuring by followers, likes and friends is all well …
Wendy Tayler, the Heavy Chef Editor, interviewed me during the week to find out my thoughts on whether or not we are spending too much on social media advertising. The interview then also touches on marketing analytics and the use of big data to understand and come to grips with how and where marketers can make a …
I was quite surprised and pleased with the QR Code innovation I saw on tv this evening. The innovation comes from First Car Rental; who have launched their “Show & Go” card. Essentially they have taken all of the good of QR codes and put them to use. The way that their card works, from …
Marketers are faced on a near daily basis – especially when talking from a digital perspective – with the fact that there are new ways of reaching and interacting with their target markets. There is a lot that can be said about each of these new platforms and how they are being monetised, but it …
Initially when I started putting this post together, I wanted to talk about marketing specialists vs. marketing generalists. What I originally wanted to draw attention to is the fact that while we are experiencing a huge uptake of specialist marketing personnel, we might be missing the bigger picture. Let me expand. In a marketing department …
There has been a lot of activity recently around whether or not people follow brands or whether they follow people within those brands. In a recent study published by Forbes, it showed that people follow brands for discounts and not for engagement. This seems to be the case when we look at a platform like …
