There are analytics and metrics these days to cover pretty much each and every segment of your business. Some of these metrics are freely available (if you know where to look) and others are purpose built and intrinsically linked to your business objectives. The trick is knowing exactly how much faith to put in to …
The debate around this has been raging for quite some time now; with each side having its own set of pro’s and con’s. Some of the major differences are cost; speed of roll out; performance and maintenance. The last one on that list is what I want to bring in to focus here with a …
Recently I started thinking more and more about the role of the Online Community Manager and what the role actually means to business and the external and internal communities they are serving. I want to try and unpack the role slightly more as well as its significance. Who owns the online community manager? Let’s unpack …
Marketing demographics are quickly becoming a thing of the past. Marketing has changed shape and pace with digital marketing fast becoming the defacto standard for any and all marketing campaigns. The thing is that with digital marketing being able to literally let you deliver a campaign to a handful of people; demographics are no longer specific enough to keep …
As with any new technology that bursts on the scene such as cloud computing; there are always those who are massively for the idea and then those who resist the change and cling to their original ways more than a train to a railway track. Digital marketers can use this conflict to position the new …
Entrepreneurs are arguably the lifeblood of a thriving economy. They are idea people; innovators; inventors and are driven by results (with a bit of cash thrown in for good measure. What an entrepreneur is not (by and large) is a marketer! The way that the internet has grown and developed has made “socal media” the …
By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social media like Twitter and Facebook – the times they are changing! Of course as with …
Here’s a quick snap-shot overview of the evolution of Sales, from the dawn of time until now: Floating amoebas – prostitution – goods and services – selling the benefits of goods and services – selling solutions; and then finally: selling value. Congratulations. You are now qualified to talk knowledgeably about the complete history of Sales. …
I have a problem with many strategies that you see doing the rounds today. I feel that there are to many “experts” in their respective fields that seem to know all the answers and have all the solutions to everything. There are experts in each and every field and many of them are worth their …
