Effective strategies are born out of more than just an excellent idea! There needs to be action and a certain amount of follow through to ensure that your stagnant piece of paper, which has the best strategy in the world right now for you and your business, actually lives and breathes. There are particularly 2 …
Online Marketing can be broken down into a few different areas which all have their place in the online world. First there is SEO (search engine optimisation) which is perfect for getting visitors to your site. But this is all that SEO is concerned with. Then there is SEM (search engine marketing) which utilises PPC …
When you look at this from the outset, it sounds like one of the simplest things to do. But very often when putting together any form of marketing campaign, both online or offline, very often this point gets lost. Where does targeting go wrong? On a micro level there are many places where the sight …
I feel that I need to start this off with a disclaimer. This is not a personal dig, jab, poke or knife in for big agencies some of whom may be featured in this blog post. This is merely looking at what I feel large agencies are failing to notice and are still in my …
After the post I made a few weeks ago about marketing to the super rich online; Ive done a lot more thinking about the issue and spoken to a few others about it to try and broaden my understanding of the issue and see how others are feeling. One critical thing which came up – …
Online Reputation Management (ORM) has become one of the biggest talking points of the online marketing industry of late. The irony about ORM is that it is everything that is done offline that affects your online reputation. What is quite key about this is that people using Online Reputation Management tools and monitoring need to …
I have recently been asked to help a client of ours to look at new ways of reaching the super, obnoxiously rich online. Now this presents two problems. The first is : I am not superbly obnoxiously rich, so putting myself in their shoes is proving to be a challenge. (I am willing to take …
In the recent weeks and months there has been a lot of discussion and effort around companies wanting to rank for specific events that are only relevant for a very short period of time. Take the recent World Cup that was played in South Africa; so many companies have stretched their online marketing budgets to …
The short answer here is : yes..! Website optimization allows you the opportunity to take a good looking website and convert into a great performing website! Let’s face it, we all want a website that not only has a lot of traffic driven to it, but also a site that then takes that traffic and …
A quick look at where social media fits in to the digital marketing mix and where some companies get it wrong and why.
