The Integrated Marketing Communications Conference is coming to Johannesburg in June of this year (6 – 7 June, 2011). This is the second time the conference is being held and the first time it is coming to Johannesburg. What’s it all about? The general thrust of the IMCC is to get industry experts to share …
I dove into the world of augmented reality today for the first time; and to tell you the truth I basically only just scratched the surface! First, augmented reality refers to a display in which simulated imagery, graphics, or symbology is superimposed on a view of the surrounding environment. Augmented reality really allows you to …
This is rather a weird thing to say when you look at it at face value. But the metaphor is really actually quite beautiful when you dig a little deeper in to it. When trying to solve a Rubik’s cube, you cannot just look at the move you are about to make in isolation, but …
My usual disclaimer when starting a controversial post. This article is a real rant about the last few communications that I have received from Planet Fitness. I want to illustrate how business operations can greatly affect your marketing campaign and leave you with little control over the backlash is to follow. Setting The Scene Around …
A rather topical issue of late has been branding and ensuring that you are staying on brand and communicating your brand properly. Rather predictably I have a view on this… What is a brand? A brand is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, …
This is a topic that I have been toying with writing for a while. The main reason for it is because it touches on a lot of disciplines and needs to – as a website does. The question here is what is a template website and who is it best suited for? Let’s first start …
Effective strategies are born out of more than just an excellent idea! There needs to be action and a certain amount of follow through to ensure that your stagnant piece of paper, which has the best strategy in the world right now for you and your business, actually lives and breathes. There are particularly 2 …
When you look at this from the outset, it sounds like one of the simplest things to do. But very often when putting together any form of marketing campaign, both online or offline, very often this point gets lost. Where does targeting go wrong? On a micro level there are many places where the sight …
Here comes another disclaimer. I seem to be doing this a lot lately. This article is not meant to be a dig at those who do the things I mention below. I am merely asking, from as neutral a view point as I can attain, why we (yes I said we) do these things? For …
I feel that I need to start this off with a disclaimer. This is not a personal dig, jab, poke or knife in for big agencies some of whom may be featured in this blog post. This is merely looking at what I feel large agencies are failing to notice and are still in my …
