In the recent weeks and months there has been a lot of discussion and effort around companies wanting to rank for specific events that are only relevant for a very short period of time. Take the recent World Cup that was played in South Africa; so many companies have stretched their online marketing budgets to …
A quick look at where social media fits in to the digital marketing mix and where some companies get it wrong and why.
There are a lot of SEO “gurus” out there at the moment that are going to be really upset by this post, but truth be told, SEO specialists who do nothing more than SEO are a dime a dozen. Companies demanding more from SEO Companies have moved on from the generic offerings of traditional SEO …
