When you look at this from the outset, it sounds like one of the simplest things to do. But very often when putting together any form of marketing campaign, both online or offline, very often this point gets lost. Where does targeting go wrong? On a micro level there are many places where the sight …
Here comes another disclaimer. I seem to be doing this a lot lately. This article is not meant to be a dig at those who do the things I mention below. I am merely asking, from as neutral a view point as I can attain, why we (yes I said we) do these things? For …
I feel that I need to start this off with a disclaimer. This is not a personal dig, jab, poke or knife in for big agencies some of whom may be featured in this blog post. This is merely looking at what I feel large agencies are failing to notice and are still in my …
In a tide of social media activity – both offline and online, Cell C have become the most talked about cellular provider in South Africa. In a recent post I made on Ponder (an online marketing blog); I went in to great detail about how Cell C and Trevor Noah have bamboozled the general public …
After the post I made a few weeks ago about marketing to the super rich online; Ive done a lot more thinking about the issue and spoken to a few others about it to try and broaden my understanding of the issue and see how others are feeling. One critical thing which came up – …
Online Reputation Management (ORM) has become one of the biggest talking points of the online marketing industry of late. The irony about ORM is that it is everything that is done offline that affects your online reputation. What is quite key about this is that people using Online Reputation Management tools and monitoring need to …
I have recently been asked to help a client of ours to look at new ways of reaching the super, obnoxiously rich online. Now this presents two problems. The first is : I am not superbly obnoxiously rich, so putting myself in their shoes is proving to be a challenge. (I am willing to take …
In the recent weeks and months there has been a lot of discussion and effort around companies wanting to rank for specific events that are only relevant for a very short period of time. Take the recent World Cup that was played in South Africa; so many companies have stretched their online marketing budgets to …
Having recently attended the Net Prophet conference in Cape Town; I thought I should quickly jot down a post on some social media thoughts mostly to get your thoughts on a theory… Basic thought process is : the so called digital natives who are brought up with social media… Are they going to need social …
The short answer here is : yes..! Website optimization allows you the opportunity to take a good looking website and convert into a great performing website! Let’s face it, we all want a website that not only has a lot of traffic driven to it, but also a site that then takes that traffic and …
