Category: website optimization

The Business of Buzz Words

The Business of Buzz Words

Going forward let’s be sure to space bank the Web 2.0 technologies that we are currently utilising and ensure mind share and top of mind awareness. This will allow our social media to gain traction and stickiness with our top line strategy. How many times have you come across most of the buzz words in …

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Your brand : how strict should you be?

Your brand : how strict should you be?

A rather topical issue of late has been branding and ensuring that you are staying on brand and communicating your brand properly. Rather predictably I have a view on this… What is a brand? A brand is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, …

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Is a template website right for your business?

Is a template website right for your business?

This is a topic that I have been toying with writing for a while. The main reason for it is because it touches on a lot of disciplines and needs to – as a website does. The question here is what is a template website and who is it best suited for? Let’s first start …

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Marketing and Sales : Business Strategy Channel Surfing

Marketing and Sales : Business Strategy Channel Surfing

Effective strategies are born out of more than just an excellent idea! There needs to be action and a certain amount of follow through to ensure that your stagnant piece of paper, which has the best strategy in the world right now for you and your business, actually lives and breathes. There are particularly 2 …

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The Marketing of my site worked! Now what?

The Marketing of my site worked! Now what?

Online Marketing can be broken down into a few different areas which all have their place in the online world. First there is SEO (search engine optimisation) which is perfect for getting visitors to your site. But this is all that SEO is concerned with. Then there is SEM (search engine marketing) which utilises PPC …

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More On Online Marketing To The Rich

More On Online Marketing To The Rich

After the post I made a few weeks ago about marketing to the super rich online; Ive done a lot more thinking about the issue and spoken to a few others about it to try and broaden my understanding of the issue and see how others are feeling. One critical thing which came up – …

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Is website optimization really worth the trouble?

Is website optimization really worth the trouble?

The short answer here is : yes..! Website optimization allows you the opportunity to take a good looking website and convert into a great performing website! Let’s face it, we all want a website that not only has a lot of traffic driven to it, but also a site that then takes that traffic and …

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