So here is the thing. I was walking through the shops this afternoon; Sandton City to be precise. And a thought dawned on me as I watched everyone buzzing around; “What makes us think that we are so damn important”? This particular blog is going to move away from my usual writing for a little …
This is a bit of a departure from my usual theme of writing, but I am sure I will touch back on to marketing a little later in the post. This is a not a “how to avoid the double dip article”; this is not a “where we went wrong article”. This is a look at …
I have a problem with many strategies that you see doing the rounds today. I feel that there are to many “experts” in their respective fields that seem to know all the answers and have all the solutions to everything. There are experts in each and every field and many of them are worth their …
Going forward let’s be sure to space bank the Web 2.0 technologies that we are currently utilising and ensure mind share and top of mind awareness. This will allow our social media to gain traction and stickiness with our top line strategy. How many times have you come across most of the buzz words in …
This is a topic that I have been toying with writing for a while. The main reason for it is because it touches on a lot of disciplines and needs to – as a website does. The question here is what is a template website and who is it best suited for? Let’s first start …
Effective strategies are born out of more than just an excellent idea! There needs to be action and a certain amount of follow through to ensure that your stagnant piece of paper, which has the best strategy in the world right now for you and your business, actually lives and breathes. There are particularly 2 …
When you look at this from the outset, it sounds like one of the simplest things to do. But very often when putting together any form of marketing campaign, both online or offline, very often this point gets lost. Where does targeting go wrong? On a micro level there are many places where the sight …
Hi there, Welcome to my blog and thanks for taking the time to read it… Over the next few weeks, months and years I am going to spend a lot more time putting down my thoughts on various things. From work related online marketing thoughts on online marketing strategy and design (including what to do …
