I have written about a lot of things on this blog. Most of which focus on the way to position and market your organisation or brand. I have delved a little into the intricacies of SEO and the like but I have usually steered away from one burning issue that I have come up against …
Merry Christmas!! A bit shocked at the timing of this post? Well now you know how I felt when I walked into the Cresta Shopping Centre Checkers and was greeted with a hearty, “Merry Christmas!”, as I went through the doors and was further confronted by reindeer, fake snow and other festive wonders!! This post …
Does that sound overly dramatic? Does that sound like a Hollywood blockbuster headline? Did it shock you? Did it make you a little concerned? Well; good! The fact of the matter is that this article speaks to something that is critically important to every single person on the planet. “There are 2.4 billion people connected to …
I ask this with all the sincerity I can possibly muster while typing away on my laptop and being stared at by my smartphone and tablet; not to mention the hard-drive pushing audio through my skull. But…. Are we ready for all of this technology? I get the fact that we have developed all of …
Seems like a bit of a blase title to this blog; but that’s exactly what I have seen too many organisations thinking of their positioning strategies. They underestimate the effect that an assumed position can have on all of their marketing and even operational efforts. Let’s unpack what a positioning strategy really is. Positioning strategy …
I was quite surprised and pleased with the QR Code innovation I saw on tv this evening. The innovation comes from First Car Rental; who have launched their “Show & Go” card. Essentially they have taken all of the good of QR codes and put them to use. The way that their card works, from …
Marketers are faced on a near daily basis – especially when talking from a digital perspective – with the fact that there are new ways of reaching and interacting with their target markets. There is a lot that can be said about each of these new platforms and how they are being monetised, but it …
Initially when I started putting this post together, I wanted to talk about marketing specialists vs. marketing generalists. What I originally wanted to draw attention to is the fact that while we are experiencing a huge uptake of specialist marketing personnel, we might be missing the bigger picture. Let me expand. In a marketing department …
There are analytics and metrics these days to cover pretty much each and every segment of your business. Some of these metrics are freely available (if you know where to look) and others are purpose built and intrinsically linked to your business objectives. The trick is knowing exactly how much faith to put in to …
This is basically a hypothesis to the question, “why don’t we comment on articles we read online anymore?” It is a trend that I have seen countless times on content that is really captivating and thought provoking; on blogs that have asked questions looking for reader opinion and engagement. Recently though, those cries for input have …
