Tag: Social business

Content Strategy & Social Business Intrinsically Linked

Content Strategy & Social Business Intrinsically Linked

Content Marketing and Social Business are indeed linked. Joined at the hip if you will. The simple reason¬†for this is that as much as your external audience thrives on content to become engaged with your brand, products and services – so do your internal stakeholders. See, content marketing or content strategy is the process of …

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Enterprise Social Networking vs Social Business

Enterprise Social Networking vs Social Business

Earlier I posted an article about the definition of social business and how I believe it is far more about breaking down silos within an organisation than just about having a social presence. After a while I thought that maybe the term “social business” itself is something which needs work in order to ensure that …

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What is a Social Business any way?

What is a Social Business any way?

There are a lot of definitions around social business. But there are 2 that have a lot of followers behind them. One of them is right; and the other in my opinion is very wrong! First; let’s look at the one I disagree with. Social business in my opinion is NOT when you are using …

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Social Media Entrepreneurs

Social Media Entrepreneurs

The spirit of entrepreneurship is alive and well! This is probably not news to you; but it is something that I have noticed more and more recently and I feel it is worth mentioning especially as there is a direct correlation (I feel) between the proliferation of social media and social networks and entrepreneurs. Something …

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Social Business: 5 characteristics of a connected enterprise

Social Business: 5 characteristics of a connected enterprise

Social business is a term that is taking the business world by storm of late. Some have defined it as the zenith of social media marketing – in other words a way that social media can finally prove its worth to the organisation. Others define it as a way of digitizing the pre-existing social relationships …

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The Marketing Generalist and their sphere of influence

The Marketing Generalist and their sphere of influence

Initially when I started putting this post together, I wanted to talk about marketing specialists vs. marketing generalists. What I originally wanted to draw attention to is the fact that while we are experiencing a huge uptake of specialist marketing personnel, we might be missing the bigger picture. Let me expand. In a marketing department …

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