There are analytics and metrics these days to cover pretty much each and every segment of your business. Some of these metrics are freely available (if you know where to look) and others are purpose built and intrinsically linked to your business objectives. The trick is knowing exactly how much faith to put in to …
As with any new technology that bursts on the scene such as cloud computing; there are always those who are massively for the idea and then those who resist the change and cling to their original ways more than a train to a railway track. Digital marketers can use this conflict to position the new …
Online Marketing can be broken down into a few different areas which all have their place in the online world. First there is SEO (search engine optimisation) which is perfect for getting visitors to your site. But this is all that SEO is concerned with. Then there is SEM (search engine marketing) which utilises PPC …
