I am all for the mantra of “what gets measured; gets done”. But that leads to an interesting question. How do we measure the success of an entrepreneur? Do we insert the dreaded KPI? Do we look at sales figures and revenue? Do we look at staff count and retention? As in Net Asset Ratio; Gross Profit …
There is a lot to be said of an entrepreneur that can really scale their business. One that can start it from nothing but an entrpereneurial vision and grow it into a large organisation. One that manages to get over the growth hurdles that confine a lot of entrepreneurial businesses to being as large as the entrepreneur …
So you have decided that you are an entrepreneur. You have started your journey into the unknown and have spread your wings. After a few months you recruit a few staff members; your business is growing. You have staff and financial responsibilities to people other than yourself. Does that mean that you are no longer …
This seems like small trivial update on the part of Google; more specifically on the side of goo.gl. But the fact of the matter is that this is a real leap in terms of user experience and user interaction. Deep linking to a specific page / section of an app from 1 unique URL is …
In a campaign which I personally think is a stroke of genius; Uber Johannesburg and Discovery are offering users the option to have a registered nurse travel (in an Uber) to your location and give you a flu injection for R 100 (for up to 5 injections). I really admire this collaborative campaign for a …
I thought we were over this… I thought we had already had this little talk; that we were all on the same page… It seems that I was mistaken… I am of course talking about the digital evolution. The incorporation of digital in marketing and communications. The beauty of digital is that it is modular. It is …
Strategy is something quite close to my heart. The challenge of unpacking a problem and looking at its various component parts is something that I thoroughly enjoy doing. Putting those pieces back together with a thorough understanding of where each piece goes as well as why it exists in the first place is a very satisfying feeling. …
For those of you who follow my blog regularly (so both of you); you might know that I have recently made a change in my career; moving from Deloitte Consulting to HKLM – a strategic brand and communications agency. As part of my new role as Head of Digital Marketing I am looking at ways to …
I have written about a lot of things on this blog. Most of which focus on the way to position and market your organisation or brand. I have delved a little into the intricacies of SEO and the like but I have usually steered away from one burning issue that I have come up against …
It is an obscure title I will give you that. So what am I on about?! So over the weekend I needed to log on to the DStv self-service portal to add a portable device to my account. I was all set; I had the serial number; my account number; the device number; everything. Everything that …
