Is Klout becoming more useful?

Is Klout becoming more useful?

Klout.com has been getting a lot of flack lately, with many blogs and bloggers saying that it is only as important as you want it to be. But has Klout’s latest move shed some light on their intentions of where they are wanting to take the platform? In the early days of Klout, and indeed …

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The Double Dip Recession and YOU!

The Double Dip Recession and YOU!

This is a bit of a departure from my usual theme of writing, but I am sure I will touch back on to marketing a little later in the post. This is a not a “how to avoid the double dip article”; this is not a “where we went wrong article”. This is a look at …

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Social media for Entrepreneurs who want to be seen as experts online!

Social media for Entrepreneurs who want to be seen as experts online!

Entrepreneurs are arguably the lifeblood of a thriving economy. They are idea people; innovators; inventors and are driven by results (with a bit of cash thrown in for good measure. What an entrepreneur is not (by and large) is a marketer! The way that the internet has grown and developed has made “socal media” the …

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Context and Content within Social Media

Context and Content within Social Media

I was at the Heavy Chef Session at Deloitte last night and I was privileged enough to listen to Rich Mulholland speak on the misnomer that is ‘Social Media’. What follows here is my interpretation of his talk, as well as a hypothesis of my own, and some problems that we may encounter in the future …

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Car Magazine tries out Augmented Reality

Car Magazine tries out Augmented Reality

In an incredibly welcome bold and adventurous move; Car Magazine have started experimenting with the concept of Augmented Reality! This is excellent news for consumers and even for the ailing offline media industry who have been hit considerably hard by the recent recession. Even though their foray into augmented reality is a small one; it is …

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Is Search Engine Optimisation becoming Search Optimisation?

Is Search Engine Optimisation becoming Search Optimisation?

This article really does contemplate a very interesting question about search. Is Search Engine Optimisation (SEO); the concept that an entire industry has been build on, primarily around the awe-inspiring Google; shifting gear and morphing in to Search Optimisation? The hypothesis is quite simple. Where are people spending their time online and more importantly what are they …

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Social Media in the South African Local Government Elections

Social Media in the South African Local Government Elections

By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social media like Twitter and Facebook – the times they are changing! Of course as with …

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Value is just teaching them to use you!

Value is just teaching them to use you!

Here’s a quick snap-shot overview of the evolution of Sales, from the dawn of time until now: Floating amoebas – prostitution – goods and services – selling the benefits of goods and services – selling solutions; and then finally: selling value. Congratulations. You are now qualified to talk knowledgeably about the complete history of Sales. …

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