Tag: twitter

What is a measure of authority on Social Media?

What is a measure of authority on Social Media?

This is more of an observation and some social commentary than a definitive choice in what social media authority service to use. Perhaps that is because there are too many flaws in the currently available social media authority figures. Essentially my question around social media authority is this: Does a large Twitter following (as an …

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Is there a Social Media ROI?

Is there a Social Media ROI?

One thing that a lot of marketers seem to miss is the fact that marketing and advertising need to show how and where they are helping the business. they need to show where they are adding value. John Wanamaker was originally credited with saying, “I know that 50% of my advertising is working; I just …

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Social Media Summit Presentation with ITWeb

Social Media Summit Presentation with ITWeb

There is so much buzz and hype around social media – especially in a Business 2 Business context; so much so that organisations are finding it difficult to keep up with the trends and further to that show real business value from their social media efforts. Measuring by followers, likes and friends is all well …

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My Heavy Chef Interview on Social Advertising Spend

My Heavy Chef Interview on Social Advertising Spend

Wendy Tayler, the Heavy Chef Editor, interviewed me during the week to find out my thoughts on whether or not we are spending too much on social media advertising. The interview then also touches on marketing analytics and the use of big data to understand and come to grips with how and where marketers can make a …

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More proof We follow people, not brands

More proof We follow people, not brands

There has been a lot of activity recently around whether or not people follow brands or whether they follow people within those brands. In a recent study published by Forbes, it showed that people follow brands for discounts and not for engagement. This seems to be the case when we look at a platform like …

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Exclusive Books Looks to Gamification

Exclusive Books Looks to Gamification

In a very interesting move by Exclusive Books; they have added a new layer on to their very successful online store front. On the 21st of June, 2012 Exclusive Books have added Gamification principles to their website. Gamification essentially is defined as: the application of game-design principles to non-game situations—is gaining traction among businesses that …

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Online Community Managers – trend or here to stay?

Online Community Managers – trend or here to stay?

Recently I started thinking more and more about the role of the Online Community Manager and what the role actually means to business and the external and internal communities they are serving. I want to try and unpack the role slightly more as well as its significance. Who owns the online community manager? Let’s unpack …

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Virgin Active jumps on the Wimpy bandwagon

Virgin Active jumps on the Wimpy bandwagon

This week saw the fast food lovers in South Africa ablaze with Wimpy’s promotional offer of a free breakfast. The offer simply put was that Wimpy restaurants were offering their streaky bacon breakfasts for free between 7am and 8am on the 19th of January, 2012. This however is not what I want to write about; I …

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Social media for Entrepreneurs who want to be seen as experts online!

Social media for Entrepreneurs who want to be seen as experts online!

Entrepreneurs are arguably the lifeblood of a thriving economy. They are idea people; innovators; inventors and are driven by results (with a bit of cash thrown in for good measure. What an entrepreneur is not (by and large) is a marketer! The way that the internet has grown and developed has made “socal media” the …

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Context and Content within Social Media

Context and Content within Social Media

I was at the Heavy Chef Session at Deloitte last night and I was privileged enough to listen to Rich Mulholland speak on the misnomer that is ‘Social Media’. What follows here is my interpretation of his talk, as well as a hypothesis of my own, and some problems that we may encounter in the future …

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