Tag: marketing channels

Virgin Active jumps on the Wimpy bandwagon

Virgin Active jumps on the Wimpy bandwagon

This week saw the fast food lovers in South Africa ablaze with Wimpy’s promotional offer of a free breakfast. The offer simply put was that Wimpy restaurants were offering their streaky bacon breakfasts for free between 7am and 8am on the 19th of January, 2012. This however is not what I want to write about; I …

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Woolworths : Great social presence; terrible delivery

Woolworths : Great social presence; terrible delivery

I am not generally one of those who get up on their soap box and start sprouting negative sentiment until the cows come home. I am also aware that some of my followers and readers of this blog are not fans of “brand trashing” through social channels. But (as there always is) this time I …

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Is Search Engine Optimisation becoming Search Optimisation?

Is Search Engine Optimisation becoming Search Optimisation?

This article really does contemplate a very interesting question about search. Is Search Engine Optimisation (SEO); the concept that an entire industry has been build on, primarily around the awe-inspiring Google; shifting gear and morphing in to Search Optimisation? The hypothesis is quite simple. Where are people spending their time online and more importantly what are they …

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Social Media in the South African Local Government Elections

Social Media in the South African Local Government Elections

By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social media like Twitter and Facebook – the times they are changing! Of course as with …

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Marketing and Sales : Business Strategy Channel Surfing

Marketing and Sales : Business Strategy Channel Surfing

Effective strategies are born out of more than just an excellent idea! There needs to be action and a certain amount of follow through to ensure that your stagnant piece of paper, which has the best strategy in the world right now for you and your business, actually lives and breathes. There are particularly 2 …

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