Tag: Digital Marketing

Is there a Social Media ROI?

Is there a Social Media ROI?

One thing that a lot of marketers seem to miss is the fact that marketing and advertising need to show how and where they are helping the business. they need to show where they are adding value. John Wanamaker was originally credited with saying, “I know that 50% of my advertising is working; I just …

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Google takes a slash at SEO industry (again)

Google takes a slash at SEO industry (again)

So now that I have EVERYONE involved in SEO on some level’s attention; let’s unpack this statement a little further and see exactly what all of the hubbub is about and what patent Google has that could disrupt your SEO strategy. Essentially SEOBook ran an article on August 23 which spoke about “ranking modifyers”. The …

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My Heavy Chef Interview on Social Advertising Spend

My Heavy Chef Interview on Social Advertising Spend

Wendy Tayler, the Heavy Chef Editor, interviewed me during the week to find out my thoughts on whether or not we are spending too much on social media advertising. The interview then also touches on marketing analytics and the use of big data to understand and come to grips with how and where marketers can make a …

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How marketing can learn from technology

How marketing can learn from technology

Marketers are faced on a near daily basis – especially when talking from a digital perspective – with the fact that there are new ways of reaching and interacting with their target markets. There is a lot that can be said about each of these new platforms and how they are being monetised, but it …

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The Marketing Generalist and their sphere of influence

The Marketing Generalist and their sphere of influence

Initially when I started putting this post together, I wanted to talk about marketing specialists vs. marketing generalists. What I originally wanted to draw attention to is the fact that while we are experiencing a huge uptake of specialist marketing personnel, we might be missing the bigger picture. Let me expand. In a marketing department …

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More proof We follow people, not brands

More proof We follow people, not brands

There has been a lot of activity recently around whether or not people follow brands or whether they follow people within those brands. In a recent study published by Forbes, it showed that people follow brands for discounts and not for engagement. This seems to be the case when we look at a platform like …

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Exclusive Books Looks to Gamification

Exclusive Books Looks to Gamification

In a very interesting move by Exclusive Books; they have added a new layer on to their very successful online store front. On the 21st of June, 2012 Exclusive Books have added Gamification principles to their website. Gamification essentially is defined as: the application of game-design principles to non-game situations—is gaining traction among businesses that …

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Why don’t we comment anymore?!

Why don’t we comment anymore?!

This is basically a hypothesis to the question, “why don’t we comment on articles we read online anymore?” It is a trend that I have seen countless times on content that is really captivating and thought provoking; on blogs that have asked questions looking for reader opinion and engagement. Recently though, those cries for input have …

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Online Community Managers – trend or here to stay?

Online Community Managers – trend or here to stay?

Recently I started thinking more and more about the role of the Online Community Manager and what the role actually means to business and the external and internal communities they are serving. I want to try and unpack the role slightly more as well as its significance. Who owns the online community manager? Let’s unpack …

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Cloud Computing and What It Means for Digital Marketing

Cloud Computing and What It Means for Digital Marketing

As with any new technology that bursts on the scene such as cloud computing; there are always those who are massively for the idea and then those who resist the change and cling to their original ways more than a train to a railway track. Digital marketers can use this conflict to position the new …

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