Content Marketing and Social Business are indeed linked. Joined at the hip if you will. The simple reason for this is that as much as your external audience thrives on content to become engaged with your brand, products and services – so do your internal stakeholders. See, content marketing or content strategy is the process of …
Earlier I posted an article about the definition of social business and how I believe it is far more about breaking down silos within an organisation than just about having a social presence. After a while I thought that maybe the term “social business” itself is something which needs work in order to ensure that …
There are a lot of definitions around social business. But there are 2 that have a lot of followers behind them. One of them is right; and the other in my opinion is very wrong! First; let’s look at the one I disagree with. Social business in my opinion is NOT when you are using …
