Customer Service: It’s not about NEVER failing
Customer service is the life blood of a retail brand that lives and dies by the favour it can win by treating its clients properly
Omni-Channel Experience Defined
The Omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a number of problems that make omni-channel something quite difficult for brands to get right; which is quite troubling as the core of the omni-channel experience is not a new concept. The omni-channel experience …
