Here’s a quick snap-shot overview of the evolution of Sales, from the dawn of time until now: Floating amoebas – prostitution – goods and services – selling the benefits of goods and services – selling solutions; and then finally: selling value. Congratulations. You are now qualified to talk knowledgeably about the complete history of Sales. …
My usual disclaimer when starting a controversial post. This article is a real rant about the last few communications that I have received from Planet Fitness. I want to illustrate how business operations can greatly affect your marketing campaign and leave you with little control over the backlash is to follow. Setting The Scene Around …
A rather topical issue of late has been branding and ensuring that you are staying on brand and communicating your brand properly. Rather predictably I have a view on this… What is a brand? A brand is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, …
