Category Archives: social business

Can entrepreneurs culture culture?

cultureI used to think that a corporate culture was last on the list of things that a business owner or entrepreneur needed to concern themselves with. It was something that just happened. It was a soft metric that was a lag indicator on the balanced scorecard of the business. Today however my opinion has changed.

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Economic Restructuring through the Ages: What drives the change?

economyEconomics has never really been a topic that has filled me with excitement and wonder. I have always viewed it as a “tick box” subject when it comes to studies. Well, that was until recently. Over the recent past I have become increasingly aware of the subtleties of economics and more over the various manifestations there of.  To be more precise, I have become quite fascinated by the evolution of economics or rather economic models over the past decade or so.

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Qualified Entrepreneurs

qualifiedIs there such a thing as a qualified entrepreneur? If so, what is it? Can you study to be an entrepreneur and what does that qualification look like? These are just the super high-level questions that are asked on a daily basis. The real crux of this article is twofold. The first is: can you teach someone to be an entrepreneur? The second is: does an entrepreneur need a qualification?

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Content Strategy & Social Business Intrinsically Linked

social business ContentContent Marketing and Social Business are indeed linked. Joined at the hip if you will. The simple reason for this is that as much as your external audience thrives on content to become engaged with your brand, products and services – so do your internal stakeholders.

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Enterprise Social Networking vs Social Business

social enterprise networkEarlier I posted an article about the definition of social business and how I believe it is far more about breaking down silos within an organisation than just about having a social presence. After a while I thought that maybe the term “social business” itself is something which needs work in order to ensure that it attracts the right connotations.

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What is a Social Business any way?

Team of business people working together on a laptopThere are a lot of definitions around social business. But there are 2 that have a lot of followers behind them. One of them is right; and the other in my opinion is very wrong!

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Digital Marketing: Part of Marketing or Part of Digital?

digital marketingAs we move more towards the postdigital – meaning that digital touches all parts of our lives; both at work and at home almost constantly; we face conundrums that force us to understand where certain functions in the organisation should it. One of the most paramount of these discussions is that of Digital Marketing. Should Digital Marketing sit within the Marketing function or should it sit within the Digital Department or the IT Department?

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Is Crowd Funding Right For You?!

crowd fundingTowards the end of 2013 I wrote a piece on Social Entrepreneurs and how the proliferation of social media networks have made it incredibly easy for entrepreneurs to connect with potential customers and business partners. Today I want to explore some thoughts around Crowd Funding and the potential that entrepreneurs have again to explore the symbiotic relationship that inherently exists between being a social entrepreneur and crowd funding.

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Social Media Entrepreneurs

social media entrepreneur

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Social Business: 5 characteristics of a connected enterprise

Unlock Social Business within your organisationSocial business is a term that is taking the business world by storm of late. Some have defined it as the zenith of social media marketing – in other words a way that social media can finally prove its worth to the organisation. Others define it as a way of digitizing the pre-existing social relationships within your organisation.

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