Digital culture is not quite what it looks like at face value. Digital culture is not defined as one where everyone lives on a digital platform 24/7. Sure there are certainly large pieces of activity that can be devoted to being on a digital platform; but this is not what makes for a digital culture. …
The essence of integration in 2018 is probably not what you think it is. It is not just about digital transformation. It is not just about ensuring that systems are all able to speak to each other to deliver exponential value. Granted, System Integration is a major part of the essence of integration; but it …
Problem solving is a skill that needs honing. Entrepreneurs face having to make business critical decisions daily. Whether they are working on approaches to acquire new clients or they are trying to understand the financial impact of employing new staff. Their lives are a quagmire of decisions. The problem however is that a lot of the time …
I used to think that a corporate culture was last on the list of things that a business owner or entrepreneur needed to concern themselves with. It was something that just happened. It was a soft metric that was a lag indicator on the balanced scorecard of the business. Today however my opinion has changed. Corporate …
Economics has never really been a topic that has filled me with excitement and wonder. I have always viewed it as a “tick box” subject when it comes to studies. Well, that was until recently. Over the recent past I have become increasingly aware of the subtleties of economics and more over the various manifestations there …
Is there such a thing as a qualified entrepreneur? If so, what is it? Can you study to be an entrepreneur and what does that qualification look like? These are just the super high-level questions that are asked on a daily basis. The real crux of this article is twofold. The first is: can you …
Content Marketing and Social Business are indeed linked. Joined at the hip if you will. The simple reason for this is that as much as your external audience thrives on content to become engaged with your brand, products and services – so do your internal stakeholders. See, content marketing or content strategy is the process of …
Earlier I posted an article about the definition of social business and how I believe it is far more about breaking down silos within an organisation than just about having a social presence. After a while I thought that maybe the term “social business” itself is something which needs work in order to ensure that …
There are a lot of definitions around social business. But there are 2 that have a lot of followers behind them. One of them is right; and the other in my opinion is very wrong! First; let’s look at the one I disagree with. Social business in my opinion is NOT when you are using …
As we move more towards the postdigital – meaning that digital touches all parts of our lives; both at work and at home almost constantly; we face conundrums that force us to understand where certain functions in the organisation should it. One of the most paramount of these discussions is that of Digital Marketing. Should Digital …
