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Tag Archives: website optimization
Google takes a slash at SEO industry (again)
So now that I have EVERYONE involved in SEO on some level’s attention; let’s unpack this statement a little further and see exactly what all of the hubbub is about and what patent Google has that could disrupt your SEO … Continue reading
Mobile website or Mobile Application : Which one’s better?
The debate around this has been raging for quite some time now; with each side having its own set of pro’s and con’s. Some of the major differences are cost; speed of roll out; performance and maintenance. The last one … Continue reading
Social Media in the South African Local Government Elections
By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social … Continue reading
Landing Page Optimisation : physical shops understand the concept
Landing Page Optimisation and indeed Website Optimisation make up what I believe is the most misunderstood and ignored part of online marketing to date. What is Landing Page Optimisation? It’s the process of ensuring that your specific landing pages convert … Continue reading
The Business of Buzz Words
Going forward let’s be sure to space bank the Web 2.0 technologies that we are currently utilising and ensure mind share and top of mind awareness. This will allow our social media to gain traction and stickiness with our top … Continue reading
Posted in copy writing, General, website optimization
Tagged conversions, copy writing, social media, website optimization
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Your brand : how strict should you be?
A rather topical issue of late has been branding and ensuring that you are staying on brand and communicating your brand properly. Rather predictably I have a view on this… What is a brand? A brand is a name, sign, … Continue reading
Is a template website right for your business?
This is a topic that I have been toying with writing for a while. The main reason for it is because it touches on a lot of disciplines and needs to – as a website does. The question here is … Continue reading
Posted in General, website optimization
Tagged conversions, Digital Marketing, online marketing, templates, website optimization
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Marketing and Sales : Business Strategy Channel Surfing
Effective strategies are born out of more than just an excellent idea! There needs to be action and a certain amount of follow through to ensure that your stagnant piece of paper, which has the best strategy in the world … Continue reading
The Marketing of my site worked! Now what?
Online Marketing can be broken down into a few different areas which all have their place in the online world. First there is SEO (search engine optimisation) which is perfect for getting visitors to your site. But this is all … Continue reading
Large Advertising Agencies Still Not Getting Online…
I feel that I need to start this off with a disclaimer. This is not a personal dig, jab, poke or knife in for big agencies some of whom may be featured in this blog post. This is merely looking … Continue reading
Posted in copy writing, Digital Marketing, website optimization
Tagged Digital Marketing, online marketing, SEO, website optimization
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