Tag Archives: user experience

Content Marketing: What’s The Real Truth?

Posted on May 17, 2013 by Jonno

Content Marketing has become one of the greatest marketing buzzwords in use today. Everyone seems to be jumping on the content marketing bandwagon; but very few are thinking through all the aspects of content marketing and this is what makes … Continue reading →

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Facebook and Wolfram Alpha; a data visualisation of your life

Posted on April 29, 2013 by Jonno

Facebook and Wolfram Alpha do not naturally go together in the same sentence. Now, I am sure you all know who Stephan Wolfram is! If not, he is the gentleman who gave us Wolfram Alpha; the computational knowledge engine (which … Continue reading →

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Mapping Content To The Buying Process

Posted on April 8, 2013 by Jonno

Content creation is one of the most talked about areas of digital marketing at the moment; but there is a lot more to it than simply putting a lot of words down on a blog post before you can call … Continue reading →

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My Heavy Chef Interview on Social Advertising Spend

Posted on July 26, 2012 by Jonno

Wendy Tayler, the Heavy Chef Editor, interviewed me during the week to find out my thoughts on whether or not we are spending too much on social media advertising. The interview then also touches on marketing analytics and the use of big … Continue reading →

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Exclusive Books Looks to Gamification

Posted on June 21, 2012 by Jonno

In a very interesting move by Exclusive Books; they have added a new layer on to their very successful online store front. On the 21st of June, 2012 Exclusive Books have added Gamification principles to their website. Gamification essentially is … Continue reading →

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Mobile website or Mobile Application : Which one’s better?

Posted on June 19, 2012 by Jonno

The debate around this has been raging for quite some time now; with each side having its own set of pro’s and con’s. Some of the major differences are cost; speed of roll out; performance and maintenance. The last one … Continue reading →

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Face value decision making : marketers taking advantage

Posted on October 4, 2011 by Jonno

I was having a chat with a friend of mine the other day, when he highlighted a problem that he and his organisation were having with their product versus their competitors. On the surface the problem seems quite simple, but … Continue reading →

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