Omni-Channel Experience Defined

Omni-Channel Experience Defined

The Omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a number of problems that make omni-channel something quite difficult for brands to get right; which is quite troubling as the core of the omni-channel experience is not a new concept. The omni-channel experience …

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Change Behaviour: Part Art; Part Science

Change Behaviour: Part Art; Part Science

Change is the only constant. We have had this phrase beaten into us for decades; and quite frankly there is probably no truer phrase out there. But when we dig a little deeper and question why, “why is change constant?”, we uncover some interesting truths about human behaviour that must be controlled to really affect change. …

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Unique | Bespoke | Individual | Un-Retail

Unique | Bespoke | Individual | Un-Retail

“I am unique!”. A phrase that has never meant so much to business as it does today. In our culture of instant gratification we’re driven to demand bespoke solutions that are purpose-built around our particular personal paradigms. How are companies meant to keep up and what is driving our need to be unique? Social Drivers …

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Brand Executives Have Four Faces

Brand Executives Have Four Faces

Brand executives have to adapt and pivot at a rapid rate to make sure that their brands are as relevant tomorrow as they are today. To do this they are constantly adjusting their focus from what is happening here and now, to what might be happening on a more distant time horizon. Brand executives are …

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Retail Stores of the Future: What’s Driving The Change

Retail Stores of the Future: What’s Driving The Change

Retail as we know it is under pressure. Disruption is happening at every turn. Whether it is the rise of online shopping, the downturn in consumer spending or the squeeze on margins, things are not fantastic in the world of retail. This is not just conjecture, when you start listening to the news and reading …

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Omnichannel Experience Is Not One Sided

Omnichannel Experience Is Not One Sided

Businesses are increasingly focused on the omnichannel experience. A business model that unifies customer touch points across multiple channels, providing a seamless experience regardless of how a customer interacts with the retailer. There are three primary ways that we must reflect on how to define omnichannel. The first is what every organisation intuitively defaults to: Omnichannel …

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Fashion | Saving | Technology and Changing A Culture

Fashion | Saving | Technology and Changing A Culture

There is a lot of media attention around the new Mna Nam saving fashion accessory ; but what is the point of it really?! To understand that; let’s have a look at the premise of why it exists. At its base level it is about changing the culture of South Africans to make them save. …

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Economic Restructuring through the Ages: What drives the change?

Economic Restructuring through the Ages: What drives the change?

Economics has never really been a topic that has filled me with excitement and wonder. I have always viewed it as a “tick box” subject when it comes to studies. Well, that was until recently. Over the recent past I have become increasingly aware of the subtleties of economics and more over the various manifestations there …

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Deloitte Technology Fast 50 Africa Programme – In Full Swing

Deloitte Technology Fast 50 Africa Programme – In Full Swing

Technology has become the the primary driver of change and innovation in business around the world, but nowhere is this more important than in our very own African continent. Acknowledging this is drive of technological innovation is professional services firm Deloitte whom in partnership with SAP, Dell, Investec, Endeavor and SEDA has launched the Deloitte Technology Fast50 Africa …

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Technology: Is it saving us or damning us?

Technology: Is it saving us or damning us?

I ask this with all the sincerity I can possibly muster while typing away on my laptop and being stared at by my smartphone and tablet; not to mention the hard-drive pushing audio through my skull. But…. Are we ready for all of this technology? I get the fact that we have developed all of …

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