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Tag Archives: strategy
Mapping Content To The Buying Process
Content creation is one of the most talked about areas of digital marketing at the moment; but there is a lot more to it than simply putting a lot of words down on a blog post before you can call … Continue reading
Interesting Digital Marketing Stats!
Last week seems to have been the week of interesting digital marketing statistics. There were stats released that cover everything from AdWords right through to mobile ad spend and China! The following are my top 5 as well as some … Continue reading
Google takes a slash at SEO industry (again)
So now that I have EVERYONE involved in SEO on some level’s attention; let’s unpack this statement a little further and see exactly what all of the hubbub is about and what patent Google has that could disrupt your SEO … Continue reading
Positioning is not a waste of effort
Seems like a bit of a blase title to this blog; but that’s exactly what I have seen too many organisations thinking of their positioning strategies. They underestimate the effect that an assumed position can have on all of their … Continue reading
Social Media Summit Presentation with ITWeb
There is so much buzz and hype around social media – especially in a Business 2 Business context; so much so that organisations are finding it difficult to keep up with the trends and further to that show real business … Continue reading
More proof We follow people, not brands
There has been a lot of activity recently around whether or not people follow brands or whether they follow people within those brands. In a recent study published by Forbes, it showed that people follow brands for discounts and not … Continue reading
Posted in branding, Digital Marketing, marketing strategy, social media
Tagged branding, Digital Marketing, expert positioning, followers, social media, strategy, twitter, youtube
1 Comment
Mobile website or Mobile Application : Which one’s better?
The debate around this has been raging for quite some time now; with each side having its own set of pro’s and con’s. Some of the major differences are cost; speed of roll out; performance and maintenance. The last one … Continue reading
Online Community Managers – trend or here to stay?
Recently I started thinking more and more about the role of the Online Community Manager and what the role actually means to business and the external and internal communities they are serving. I want to try and unpack the role … Continue reading
Marketing demographics are old news!
Marketing demographics are quickly becoming a thing of the past. Marketing has changed shape and pace with digital marketing fast becoming the defacto standard for any and all marketing campaigns. The thing is that with digital marketing being able to literally let you deliver … Continue reading
Posted in branding, marketing strategy
Tagged buyer persona, expert positioning, marketing, strategy
1 Comment
