Tag Archives: social media

The Business of Buzz Words

Posted on November 25, 2010 by Jonno

Going forward let’s be sure to space bank the Web 2.0 technologies that we are currently utilising and ensure mind share and top of mind awareness. This will allow our social media to gain traction and stickiness with our top … Continue reading →

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Target market selection : ensure they are worth it

Posted on August 27, 2010 by Jonno

When you look at this from the outset, it sounds like one of the simplest things to do. But very often when putting together any form of marketing campaign, both online or offline, very often this point gets lost. Where … Continue reading →

Posted in copy writing, Digital Marketing, General, social media | Tagged , , , , | 1 Comment

Social Media : Addiction, Disease or Accepted Social norm?

Posted on August 23, 2010 by Jonno

Here comes another disclaimer. I seem to be doing this a lot lately. This article is not meant to be a dig at those who do the things I mention below. I am merely asking, from as neutral a view … Continue reading →

Posted in Digital Marketing, social media | Tagged , , | 1 Comment

Do Cell C “Noah” what they are doing?

Posted on August 17, 2010 by Jonno

In a tide of social media activity – both offline and online, Cell C have become the most talked about cellular provider in South Africa. In a recent post I made on Ponder (an online marketing blog); I went in … Continue reading →

Posted in online reputation management, social media | Tagged , , | 1 Comment

More On Online Marketing To The Rich

Posted on August 5, 2010 by Jonno

After the post I made a few weeks ago about marketing to the super rich online; Ive done a lot more thinking about the issue and spoken to a few others about it to try and broaden my understanding of … Continue reading →

Posted in Digital Marketing, website optimization | Tagged , , | 1 Comment

Marketing to the super rich online

Posted on July 8, 2010 by Jonno

I have recently been asked to help a client of ours to look at new ways of reaching the super, obnoxiously rich online. Now this presents two problems. The first is : I am not superbly obnoxiously rich, so putting … Continue reading →

Posted in Digital Marketing, social media | Tagged , , | 3 Comments

Planning your online marketing campaign success

Posted on July 2, 2010 by Jonno

In the recent weeks and months there has been a lot of discussion and effort around companies wanting to rank for specific events that are only relevant for a very short period of time. Take the recent World Cup that … Continue reading →

Posted in Digital Marketing, social media | Tagged , , , | 2 Comments

Where Does Social Media Fit In?

Posted on March 25, 2010 by Jonno

A quick look at where social media fits in to the digital marketing mix and where some companies get it wrong and why. Continue reading →

Posted in Digital Marketing, social media | Tagged , , , | 4 Comments