Tag Archives: social media

Woolworths : Great social presence; terrible delivery

I am not generally one of those who get up on their soap box and start sprouting negative sentiment until the cows come home. I am also aware that some of my followers and readers of this blog are not … Continue reading

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Social media : are we really that important?

So here is the thing. I was walking through the shops this afternoon; Sandton City to be precise. And a thought dawned on me as I watched everyone buzzing around; “What makes us think that we are so damn important”? … Continue reading

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Is Klout becoming more useful?

Klout.com has been getting a lot of flack lately, with many blogs and bloggers saying that it is only as important as you want it to be. But has Klout’s latest move shed some light on their intentions of where … Continue reading

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Social media for Entrepreneurs who want to be seen as experts online!

Entrepreneurs are arguably the lifeblood of a thriving economy. They are idea people; innovators; inventors and are driven by results (with a bit of cash thrown in for good measure. What an entrepreneur is not (by and large) is a … Continue reading

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Context and Content within Social Media

I was at the Heavy Chef Session at Deloitte last night and I was privileged enough to listen to Rich Mulholland speak on the misnomer that is ‘Social Media’. What follows here is my interpretation of his talk, as well as … Continue reading

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Giving away stuff for free… Does it build LOYAL followers?

If you read this article and forward it, like it or comment on it; you will not win an iPad, a Galaxy Tab or a PlayBook. There is a nasty trend that is developing throughout marketing – both online and … Continue reading

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Car Magazine tries out Augmented Reality

In an incredibly welcome bold and adventurous move; Car Magazine have started experimenting with the concept of Augmented Reality! This is excellent news for consumers and even for the ailing offline media industry who have been hit considerably hard by … Continue reading

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Social Media in the South African Local Government Elections

By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social … Continue reading

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Planet Fitness : Not Making Friends or Winning Members

My usual disclaimer when starting a controversial post. This article is a real rant about the last few communications that I have received from Planet Fitness. I want to illustrate how business operations can greatly affect your marketing campaign and … Continue reading

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