Tag: social media

Content Strategy & Social Business Intrinsically Linked

Content Strategy & Social Business Intrinsically Linked

Content Marketing and Social Business are indeed linked. Joined at the hip if you will. The simple reason for this is that as much as your external audience thrives on content to become engaged with your brand, products and services – so do your internal stakeholders. See, content marketing or content strategy is the process of …

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Enterprise Social Networking vs Social Business

Enterprise Social Networking vs Social Business

Earlier I posted an article about the definition of social business and how I believe it is far more about breaking down silos within an organisation than just about having a social presence. After a while I thought that maybe the term “social business” itself is something which needs work in order to ensure that …

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What is a Social Business any way?

What is a Social Business any way?

There are a lot of definitions around social business. But there are 2 that have a lot of followers behind them. One of them is right; and the other in my opinion is very wrong! First; let’s look at the one I disagree with. Social business in my opinion is NOT when you are using …

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Useful Features From Klout

Useful Features From Klout

I have not written about Klout in a while; in fact I have not logged in to Klout in a really long time either. The craze of checking to see what my “Klout Score” was kind of passed and dwindled into obscurity slightly. But be that as it may I logged into Klout again during …

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Digital Marketing: Part of Marketing or Part of Digital?

Digital Marketing: Part of Marketing or Part of Digital?

As we move more towards the postdigital – meaning that digital touches all parts of our lives; both at work and at home almost constantly; we face conundrums that force us to understand where certain functions in the organisation should it. One of the most paramount of these discussions is that of Digital Marketing. Should Digital …

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Social Media Entrepreneurs

Social Media Entrepreneurs

The spirit of entrepreneurship is alive and well! This is probably not news to you; but it is something that I have noticed more and more recently and I feel it is worth mentioning especially as there is a direct correlation (I feel) between the proliferation of social media and social networks and entrepreneurs. Something …

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Social Business: 5 characteristics of a connected enterprise

Social Business: 5 characteristics of a connected enterprise

Social business is a term that is taking the business world by storm of late. Some have defined it as the zenith of social media marketing – in other words a way that social media can finally prove its worth to the organisation. Others define it as a way of digitizing the pre-existing social relationships …

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What is a measure of authority on Social Media?

What is a measure of authority on Social Media?

This is more of an observation and some social commentary than a definitive choice in what social media authority service to use. Perhaps that is because there are too many flaws in the currently available social media authority figures. Essentially my question around social media authority is this: Does a large Twitter following (as an …

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Interesting Digital Marketing Stats!

Interesting Digital Marketing Stats!

Last week seems to have been the week of interesting digital marketing statistics. There were stats released that cover everything from AdWords right through to mobile ad spend and China! The following are my top 5 as well as some loose interpretation around them. 1. AdWords This one stirred up quite a bit of controversy …

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