Tag: SEO

Marketing and Sales : Business Strategy Channel Surfing

Marketing and Sales : Business Strategy Channel Surfing

Effective strategies are born out of more than just an excellent idea! There needs to be action and a certain amount of follow through to ensure that your stagnant piece of paper, which has the best strategy in the world right now for you and your business, actually lives and breathes. There are particularly 2 …

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Target market selection : ensure they are worth it

Target market selection : ensure they are worth it

When you look at this from the outset, it sounds like one of the simplest things to do. But very often when putting together any form of marketing campaign, both online or offline, very often this point gets lost. Where does targeting go wrong? On a micro level there are many places where the sight …

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Planning your online marketing campaign success

Planning your online marketing campaign success

In the recent weeks and months there has been a lot of discussion and effort around companies wanting to rank for specific events that are only relevant for a very short period of time. Take the recent World Cup that was played in South Africa; so many companies have stretched their online marketing budgets to …

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Is website optimization really worth the trouble?

Is website optimization really worth the trouble?

The short answer here is : yes..! Website optimization allows you the opportunity to take a good looking website and convert into a great performing website! Let’s face it, we all want a website that not only has a lot of traffic driven to it, but also a site that then takes that traffic and …

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What to watch for with online copy writing

What to watch for with online copy writing

Traditional copy writing and online copy writing are essentially two sides of the same coin in most peoples eyes. But to a large degree they are wrong. The base level intent of onilne copy writing – especially for SEO – is to convince the reader to take action in as short a time as possible. …

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SEO versus Digital Marketing

SEO versus Digital Marketing

There are a lot of SEO “gurus” out there at the moment that are going to be really upset by this post, but truth be told, SEO specialists who do nothing more than SEO are a dime a dozen. Companies demanding more from SEO Companies have moved on from the generic offerings of traditional SEO …

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Welcome to my Blog!

Welcome to my Blog!

Hi there, Welcome to my blog and thanks for taking the time to read it… Over the next few weeks, months and years I am going to spend a lot more time putting down my thoughts on various things. From work related online marketing thoughts on online marketing strategy and design (including what to do …

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