Tag Archives: SEO

Is Search Engine Optimisation becoming Search Optimisation?

Posted on May 5, 2011 by Jonno

This article really does contemplate a very interesting question about search. Is Search Engine Optimisation (SEO); the concept that an entire industry has been build on, primarily around the awe-inspiring Google; shifting gear and morphing in to Search Optimisation? The hypothesis is … Continue reading →

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Advertising; Augmented Reality and the future!

Posted on March 16, 2011 by Jonno

I dove into the world of augmented reality today for the first time; and to tell you the truth I basically only just scratched the surface! First, augmented reality refers to a display in which simulated imagery, graphics, or symbology … Continue reading →

Posted in Augmented Reality, Digital Marketing, marketing strategy | Tagged , , , , | 3 Comments

Marketing Strategy is like solving a Rubik’s Cube

Posted on December 21, 2010 by Jonno

This is rather a weird thing to say when you look at it at face value. But the metaphor is really actually quite beautiful when you dig a little deeper in to it. When trying to solve a Rubik’s cube, … Continue reading →

Posted in Digital Marketing, marketing strategy | Tagged , , , | 4 Comments

Marketing and Sales : Business Strategy Channel Surfing

Posted on September 29, 2010 by Jonno

Effective strategies are born out of more than just an excellent idea! There needs to be action and a certain amount of follow through to ensure that your stagnant piece of paper, which has the best strategy in the world … Continue reading →

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Target market selection : ensure they are worth it

Posted on August 27, 2010 by Jonno

When you look at this from the outset, it sounds like one of the simplest things to do. But very often when putting together any form of marketing campaign, both online or offline, very often this point gets lost. Where … Continue reading →

Posted in copy writing, Digital Marketing, General, social media | Tagged , , , , | 1 Comment

Large Advertising Agencies Still Not Getting Online…

Posted on August 18, 2010 by Jonno

I feel that I need to start this off with a disclaimer. This is not a personal dig, jab, poke or knife in for big agencies some of whom may be featured in this blog post. This is merely looking … Continue reading →

Posted in copy writing, Digital Marketing, website optimization | Tagged , , , | 3 Comments

Planning your online marketing campaign success

Posted on July 2, 2010 by Jonno

In the recent weeks and months there has been a lot of discussion and effort around companies wanting to rank for specific events that are only relevant for a very short period of time. Take the recent World Cup that … Continue reading →

Posted in Digital Marketing, social media | Tagged , , , | 2 Comments

Is website optimization really worth the trouble?

Posted on March 29, 2010 by Jonno

The short answer here is : yes..! Website optimization allows you the opportunity to take a good looking website and convert into a great performing website! Let’s face it, we all want a website that not only has a lot … Continue reading →

Posted in Digital Marketing, website optimization | Tagged , , , | 3 Comments

Online Reputation Management, what’s it worth?

Posted on March 21, 2010 by Jonno

A quick intro article on the world of Online Reputation Management and why it is an important business tool that is demanding attention from companies today. Continue reading →

Posted in Digital Marketing, online reputation management | Tagged , , | 4 Comments

What to watch for with online copy writing

Posted on March 17, 2010 by Jonno

Traditional copy writing and online copy writing are essentially two sides of the same coin in most peoples eyes. But to a large degree they are wrong. The base level intent of onilne copy writing – especially for SEO – … Continue reading →

Posted in copy writing | Tagged , , | 5 Comments