Tag: search engine optimisation

Let’s Talk About Search Strategy

Let’s Talk About Search Strategy

When you speak to a search marketer about Search Engine Optimisation; very quickly the conversation can move to the technical aspects of SEO. Breaking it down to the nuances of offsite and onsite SEO. Understanding how the tags on a page need to interact with the URL; headline and image alt-text. And this is all …

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Google takes a slash at SEO industry (again)

Google takes a slash at SEO industry (again)

So now that I have EVERYONE involved in SEO on some level’s attention; let’s unpack this statement a little further and see exactly what all of the hubbub is about and what patent Google has that could disrupt your SEO strategy. Essentially SEOBook ran an article on August 23 which spoke about “ranking modifyers”. The …

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Is Search Engine Optimisation becoming Search Optimisation?

Is Search Engine Optimisation becoming Search Optimisation?

This article really does contemplate a very interesting question about search. Is Search Engine Optimisation (SEO); the concept that an entire industry has been build on, primarily around the awe-inspiring Google; shifting gear and morphing in to Search Optimisation? The hypothesis is quite simple. Where are people spending their time online and more importantly what are they …

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