Tag: sales

Post-Digital; But Not Quite Yet…

Post-Digital; But Not Quite Yet…

I believe as consumers we are moving rapidly towards the concept of being post-digital. The state where we expect everything to happen seamlessly online. The point where the thought of being inconvenienced by having to move to an offline process gives us nightmares.  I do not believe that every organisation trying to push a post-digital agenda is …

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Measuring the Entrepreneur

Measuring the Entrepreneur

I am all for the mantra of “what gets measured; gets done”. But that leads to an interesting question. How do we measure the success of an entrepreneur? Do we insert the dreaded KPI? Do we look at sales figures and revenue? Do we look at staff count and retention? As in Net Asset Ratio; Gross Profit …

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