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Tag Archives: packaging
Positioning is not a waste of effort
Seems like a bit of a blase title to this blog; but that’s exactly what I have seen too many organisations thinking of their positioning strategies. They underestimate the effect that an assumed position can have on all of their … Continue reading
Face value decision making : marketers taking advantage
I was having a chat with a friend of mine the other day, when he highlighted a problem that he and his organisation were having with their product versus their competitors. On the surface the problem seems quite simple, but … Continue reading
Posted in branding, Digital Marketing, marketing strategy
Tagged packaging, product design, user experience, ux
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