Tag: online reputation management

Qualified Entrepreneurs

Qualified Entrepreneurs

Is there such a thing as a qualified entrepreneur? If so, what is it? Can you study to be an entrepreneur and what does that qualification look like? These are just the super high-level questions that are asked on a daily basis. The real crux of this article is twofold. The first is: can you …

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Social Media Summit Presentation with ITWeb

Social Media Summit Presentation with ITWeb

There is so much buzz and hype around social media – especially in a Business 2 Business context; so much so that organisations are finding it difficult to keep up with the trends and further to that show real business value from their social media efforts. Measuring by followers, likes and friends is all well …

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Woolworths : Great social presence; terrible delivery

Woolworths : Great social presence; terrible delivery

I am not generally one of those who get up on their soap box and start sprouting negative sentiment until the cows come home. I am also aware that some of my followers and readers of this blog are not fans of “brand trashing” through social channels. But (as there always is) this time I …

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Planet Fitness : Not Making Friends or Winning Members

Planet Fitness : Not Making Friends or Winning Members

My usual disclaimer when starting a controversial post. This article is a real rant about the last few communications that I have received from Planet Fitness. I want to illustrate how business operations can greatly affect your marketing campaign and leave you with little control over the backlash is to follow. Setting The Scene Around …

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Do Cell C “Noah” what they are doing?

Do Cell C “Noah” what they are doing?

In a tide of social media activity – both offline and online, Cell C have become the most talked about cellular provider in South Africa. In a recent post I made on Ponder (an online marketing blog); I went in to great detail about how Cell C and Trevor Noah have bamboozled the general public …

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Online Reputation Management – affected by everything offline

Online Reputation Management – affected by everything offline

Online Reputation Management (ORM) has become one of the biggest talking points of the online marketing industry of late. The irony about ORM is that it is everything that is done offline that affects your online reputation. What is quite key about this is that people using Online Reputation Management tools and monitoring need to …

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