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Tag Archives: online marketing
Your brand : how strict should you be?
A rather topical issue of late has been branding and ensuring that you are staying on brand and communicating your brand properly. Rather predictably I have a view on this… What is a brand? A brand is a name, sign, … Continue reading
Is a template website right for your business?
This is a topic that I have been toying with writing for a while. The main reason for it is because it touches on a lot of disciplines and needs to – as a website does. The question here is … Continue reading
Posted in General, website optimization
Tagged conversions, Digital Marketing, online marketing, templates, website optimization
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Marketing and Sales : Business Strategy Channel Surfing
Effective strategies are born out of more than just an excellent idea! There needs to be action and a certain amount of follow through to ensure that your stagnant piece of paper, which has the best strategy in the world … Continue reading
The Marketing of my site worked! Now what?
Online Marketing can be broken down into a few different areas which all have their place in the online world. First there is SEO (search engine optimisation) which is perfect for getting visitors to your site. But this is all … Continue reading
Target market selection : ensure they are worth it
When you look at this from the outset, it sounds like one of the simplest things to do. But very often when putting together any form of marketing campaign, both online or offline, very often this point gets lost. Where … Continue reading
Posted in copy writing, Digital Marketing, General, social media
Tagged Digital Marketing, marketing, online marketing, SEO, social media
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Large Advertising Agencies Still Not Getting Online…
I feel that I need to start this off with a disclaimer. This is not a personal dig, jab, poke or knife in for big agencies some of whom may be featured in this blog post. This is merely looking … Continue reading
Posted in copy writing, Digital Marketing, website optimization
Tagged Digital Marketing, online marketing, SEO, website optimization
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More On Online Marketing To The Rich
After the post I made a few weeks ago about marketing to the super rich online; Ive done a lot more thinking about the issue and spoken to a few others about it to try and broaden my understanding of … Continue reading
Posted in Digital Marketing, website optimization
Tagged online marketing, social media, website optimization
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Online Reputation Management – affected by everything offline
Online Reputation Management (ORM) has become one of the biggest talking points of the online marketing industry of late. The irony about ORM is that it is everything that is done offline that affects your online reputation. What is quite … Continue reading
Marketing to the super rich online
I have recently been asked to help a client of ours to look at new ways of reaching the super, obnoxiously rich online. Now this presents two problems. The first is : I am not superbly obnoxiously rich, so putting … Continue reading
Posted in Digital Marketing, social media
Tagged online marketing, social media, website optimization
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Planning your online marketing campaign success
In the recent weeks and months there has been a lot of discussion and effort around companies wanting to rank for specific events that are only relevant for a very short period of time. Take the recent World Cup that … Continue reading
Posted in Digital Marketing, social media
Tagged Digital Marketing, online marketing, SEO, social media
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