Tag Archives: online marketing

Is Klout becoming more useful?

Posted on September 26, 2011 by Jonno

Klout.com has been getting a lot of flack lately, with many blogs and bloggers saying that it is only as important as you want it to be. But has Klout’s latest move shed some light on their intentions of where … Continue reading →

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Context and Content within Social Media

Posted on June 30, 2011 by Jonno

I was at the Heavy Chef Session at Deloitte last night and I was privileged enough to listen to Rich Mulholland speak on the misnomer that is ‘Social Media’. What follows here is my interpretation of his talk, as well as … Continue reading →

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Car Magazine tries out Augmented Reality

Posted on May 8, 2011 by Jonno

In an incredibly welcome bold and adventurous move; Car Magazine have started experimenting with the concept of Augmented Reality! This is excellent news for consumers and even for the ailing offline media industry who have been hit considerably hard by … Continue reading →

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Is Search Engine Optimisation becoming Search Optimisation?

Posted on May 5, 2011 by Jonno

This article really does contemplate a very interesting question about search. Is Search Engine Optimisation (SEO); the concept that an entire industry has been build on, primarily around the awe-inspiring Google; shifting gear and morphing in to Search Optimisation? The hypothesis is … Continue reading →

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Social Media in the South African Local Government Elections

Posted on April 7, 2011 by Jonno

By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social … Continue reading →

Posted in branding, marketing strategy, online reputation management, politics, social media | Tagged , , , , , , , , | 1 Comment

IMCC : Integrated Marketing Communication Conference

Posted on March 23, 2011 by Jonno

The Integrated Marketing Communications Conference is coming to Johannesburg in June of this year (6 – 7 June, 2011). This is the second time the conference is being held and the first time it is coming to Johannesburg. What’s it … Continue reading →

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Advertising; Augmented Reality and the future!

Posted on March 16, 2011 by Jonno

I dove into the world of augmented reality today for the first time; and to tell you the truth I basically only just scratched the surface! First, augmented reality refers to a display in which simulated imagery, graphics, or symbology … Continue reading →

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Landing Page Optimisation : physical shops understand the concept

Posted on December 22, 2010 by Jonno

Landing Page Optimisation and indeed Website Optimisation make up what I believe is the most misunderstood and ignored part of online marketing to date. What is Landing Page Optimisation? It’s the process of ensuring that your specific landing pages convert … Continue reading →

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Marketing Strategy is like solving a Rubik’s Cube

Posted on December 21, 2010 by Jonno

This is rather a weird thing to say when you look at it at face value. But the metaphor is really actually quite beautiful when you dig a little deeper in to it. When trying to solve a Rubik’s cube, … Continue reading →

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Planet Fitness : Not Making Friends or Winning Members

Posted on December 14, 2010 by Jonno

My usual disclaimer when starting a controversial post. This article is a real rant about the last few communications that I have received from Planet Fitness. I want to illustrate how business operations can greatly affect your marketing campaign and … Continue reading →

Posted in branding, Digital Marketing, online reputation management, social media | Tagged , , , , , , , | 4 Comments