Are You Still Peddling A Commodity?

Are You Still Peddling A Commodity?

Strategy is something quite close to my heart. The challenge of unpacking a problem and looking at its various component parts is something that I thoroughly enjoy doing. Putting those pieces back together with a thorough understanding of where each piece goes as well as why it exists in the first place is a very satisfying feeling. …

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The Sanctity Of A Website And The Initial Meeting

The Sanctity Of A Website And The Initial Meeting

For those of you who follow my blog regularly (so both of you); you might know that I have recently made a change in my career; moving from Deloitte Consulting to HKLM – a strategic brand and communications agency. As part of my new role as Head of Digital Marketing I am looking at ways to …

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Merry Christmas!! Bah Humbug!!

Merry Christmas!! Bah Humbug!!

Merry Christmas!! A bit shocked at the timing of this post? Well now you know how I felt when I walked into the Cresta Shopping Centre Checkers and was greeted with a hearty, “Merry Christmas!”, as I went through the doors and was further confronted by reindeer, fake snow and other festive wonders!! This post …

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What is a Social Business any way?

What is a Social Business any way?

There are a lot of definitions around social business. But there are 2 that have a lot of followers behind them. One of them is right; and the other in my opinion is very wrong! First; let’s look at the one I disagree with. Social business in my opinion is NOT when you are using …

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Is Crowd Funding Right For You?!

Is Crowd Funding Right For You?!

Towards the end of 2013 I wrote a piece on Social Entrepreneurs and how the proliferation of social media networks have made it incredibly easy for entrepreneurs to connect with potential customers and business partners. Today I want to explore some thoughts around Crowd Funding and the potential that entrepreneurs have again to explore the …

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Social Media Entrepreneurs

Social Media Entrepreneurs

The spirit of entrepreneurship is alive and well! This is probably not news to you; but it is something that I have noticed more and more recently and I feel it is worth mentioning especially as there is a direct correlation (I feel) between the proliferation of social media and social networks and entrepreneurs. Something …

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Positioning is not a waste of effort

Positioning is not a waste of effort

Seems like a bit of a blase title to this blog; but that’s exactly what I have seen too many organisations thinking of their positioning strategies. They underestimate the effect that an assumed position can have on all of their marketing and even operational efforts. Let’s unpack what a positioning strategy really is. Positioning strategy …

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South African QR Code innovation

South African QR Code innovation

I was quite surprised and pleased with the QR Code innovation I saw on tv this evening. The innovation comes from First Car Rental; who have launched their “Show & Go” card. Essentially they have taken all of the good of QR codes and put them to use. The way that their card works, from …

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How marketing can learn from technology

How marketing can learn from technology

Marketers are faced on a near daily basis – especially when talking from a digital perspective – with the fact that there are new ways of reaching and interacting with their target markets. There is a lot that can be said about each of these new platforms and how they are being monetised, but it …

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