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Tag Archives: marketing
Positioning is not a waste of effort
Seems like a bit of a blase title to this blog; but that’s exactly what I have seen too many organisations thinking of their positioning strategies. They underestimate the effect that an assumed position can have on all of their … Continue reading
South African QR Code innovation
I was quite surprised and pleased with the QR Code innovation I saw on tv this evening. The innovation comes from First Car Rental; who have launched their “Show & Go” card. Essentially they have taken all of the good … Continue reading
Posted in Augmented Reality, Digital Marketing, General, marketing strategy, social media
Tagged Augmented Reality, marketing, Qr code, social media
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How marketing can learn from technology
Marketers are faced on a near daily basis – especially when talking from a digital perspective – with the fact that there are new ways of reaching and interacting with their target markets. There is a lot that can be … Continue reading
Marketing demographics are old news!
Marketing demographics are quickly becoming a thing of the past. Marketing has changed shape and pace with digital marketing fast becoming the defacto standard for any and all marketing campaigns. The thing is that with digital marketing being able to literally let you deliver … Continue reading
Posted in branding, marketing strategy
Tagged buyer persona, expert positioning, marketing, strategy
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Cloud Computing and What It Means for Digital Marketing
As with any new technology that bursts on the scene such as cloud computing; there are always those who are massively for the idea and then those who resist the change and cling to their original ways more than a … Continue reading
Posted in Cloud Computing, Digital Marketing, marketing strategy
Tagged business systems, Digital Marketing, marketing, strategy
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Car Magazine tries out Augmented Reality
In an incredibly welcome bold and adventurous move; Car Magazine have started experimenting with the concept of Augmented Reality! This is excellent news for consumers and even for the ailing offline media industry who have been hit considerably hard by … Continue reading
Value is just teaching them to use you!
Here’s a quick snap-shot overview of the evolution of Sales, from the dawn of time until now: Floating amoebas – prostitution – goods and services – selling the benefits of goods and services – selling solutions; and then finally: selling … Continue reading
Posted in branding, marketing strategy
Tagged branding, conversions, Digital Marketing, marketing, strategy
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All strategy is about asking Questions, not about being an expert
I have a problem with many strategies that you see doing the rounds today. I feel that there are to many “experts” in their respective fields that seem to know all the answers and have all the solutions to everything. … Continue reading
Posted in Digital Marketing, General, marketing strategy
Tagged branding, conversions, Digital Marketing, marketing, strategy
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Marketing Strategy is like solving a Rubik’s Cube
This is rather a weird thing to say when you look at it at face value. But the metaphor is really actually quite beautiful when you dig a little deeper in to it. When trying to solve a Rubik’s cube, … Continue reading
Posted in Digital Marketing, marketing strategy
Tagged Digital Marketing, marketing, online marketing, SEO
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