Tag Archives: marketing

Google’s rel=”author” meta data and Knowledge Graph

Posted on May 18, 2012 by Jonno

Google are no longer happy with just indexing the internet by keyword relevance. They have now, with the launch of Google Knowledge Graph started indexing the internet in terms of contextual relevance. This is a huge reason for bloggers and … Continue reading →

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Marketing demographics are old news!

Posted on April 23, 2012 by Jonno

Marketing demographics are quickly becoming a thing of the past. Marketing has changed shape and pace with digital marketing fast becoming the defacto standard for any and all marketing campaigns. The thing is that with digital marketing being able to literally let you deliver … Continue reading →

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Cloud Computing and What It Means for Digital Marketing

Posted on February 27, 2012 by Jonno

As with any new technology that bursts on the scene such as cloud computing; there are always those who are massively for the idea and then those who resist the change and cling to their original ways more than a … Continue reading →

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Car Magazine tries out Augmented Reality

Posted on May 8, 2011 by Jonno

In an incredibly welcome bold and adventurous move; Car Magazine have started experimenting with the concept of Augmented Reality! This is excellent news for consumers and even for the ailing offline media industry who have been hit considerably hard by … Continue reading →

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Value is just teaching them to use you!

Posted on April 4, 2011 by Douglas

Here’s a quick snap-shot overview of the evolution of Sales, from the dawn of time until now: Floating amoebas – prostitution – goods and services – selling the benefits of goods and services – selling solutions; and then finally: selling … Continue reading →

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All strategy is about asking Questions, not about being an expert

Posted on March 31, 2011 by Jonno

I have a problem with many strategies that you see doing the rounds today. I feel that there are to many “experts” in their respective fields that seem to know all the answers and have all the solutions to everything. … Continue reading →

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Marketing Strategy is like solving a Rubik’s Cube

Posted on December 21, 2010 by Jonno

This is rather a weird thing to say when you look at it at face value. But the metaphor is really actually quite beautiful when you dig a little deeper in to it. When trying to solve a Rubik’s cube, … Continue reading →

Posted in Digital Marketing, marketing strategy | Tagged , , , | 4 Comments

Target market selection : ensure they are worth it

Posted on August 27, 2010 by Jonno

When you look at this from the outset, it sounds like one of the simplest things to do. But very often when putting together any form of marketing campaign, both online or offline, very often this point gets lost. Where … Continue reading →

Posted in copy writing, Digital Marketing, General, social media | Tagged , , , , | 1 Comment