Tag: marketing

Retail Stores of the Future: What’s Driving The Change

Retail Stores of the Future: What’s Driving The Change

Retail as we know it is under pressure. Disruption is happening at every turn. Whether it is the rise of online shopping, the downturn in consumer spending or the squeeze on margins, things are not fantastic in the world of retail. This is not just conjecture, when you start listening to the news and reading …

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Omnichannel Experience Is Not One Sided

Omnichannel Experience Is Not One Sided

Businesses are increasingly focused on the omnichannel experience. A business model that unifies customer touch points across multiple channels, providing a seamless experience regardless of how a customer interacts with the retailer. There are three primary ways that we must reflect on how to define omnichannel. The first is what every organisation intuitively defaults to: Omnichannel …

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Blank Stares Don’t Help You Win At Customer Service

Blank Stares Don’t Help You Win At Customer Service

I have noticed an astonishingly absurd frequency in the amount of people relating stories with a frighteningly similar theme. around poor customer service. I mean, we are talking epidemic proportions here! How many times have you walked  over to a shop assistant to ask a question about a product or service; only to be met …

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Post-Digital; But Not Quite Yet…

Post-Digital; But Not Quite Yet…

I believe as consumers we are moving rapidly towards the concept of being post-digital. The state where we expect everything to happen seamlessly online. The point where the thought of being inconvenienced by having to move to an offline process gives us nightmares.  I do not believe that every organisation trying to push a post-digital agenda is …

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Economic Restructuring through the Ages: What drives the change?

Economic Restructuring through the Ages: What drives the change?

Economics has never really been a topic that has filled me with excitement and wonder. I have always viewed it as a “tick box” subject when it comes to studies. Well, that was until recently. Over the recent past I have become increasingly aware of the subtleties of economics and more over the various manifestations there …

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The Entrepreneur and Scale

The Entrepreneur and Scale

There is a lot to be said of an entrepreneur that can really scale their business. One that can start it from nothing but an entrpereneurial vision and grow it into a large organisation. One that manages to get over the growth hurdles that confine a lot of entrepreneurial businesses to being as large as the entrepreneur …

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Are You Still Peddling A Commodity?

Are You Still Peddling A Commodity?

Strategy is something quite close to my heart. The challenge of unpacking a problem and looking at its various component parts is something that I thoroughly enjoy doing. Putting those pieces back together with a thorough understanding of where each piece goes as well as why it exists in the first place is a very satisfying feeling. …

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The Sanctity Of A Website And The Initial Meeting

The Sanctity Of A Website And The Initial Meeting

For those of you who follow my blog regularly (so both of you); you might know that I have recently made a change in my career; moving from Deloitte Consulting to HKLM – a strategic brand and communications agency. As part of my new role as Head of Digital Marketing I am looking at ways to …

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Merry Christmas!! Bah Humbug!!

Merry Christmas!! Bah Humbug!!

Merry Christmas!! A bit shocked at the timing of this post? Well now you know how I felt when I walked into the Cresta Shopping Centre Checkers and was greeted with a hearty, “Merry Christmas!”, as I went through the doors and was further confronted by reindeer, fake snow and other festive wonders!! This post …

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What is a Social Business any way?

What is a Social Business any way?

There are a lot of definitions around social business. But there are 2 that have a lot of followers behind them. One of them is right; and the other in my opinion is very wrong! First; let’s look at the one I disagree with. Social business in my opinion is NOT when you are using …

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