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Tag Archives: integrated marketing
Facebook and Wolfram Alpha; a data visualisation of your life
Facebook and Wolfram Alpha do not naturally go together in the same sentence. Now, I am sure you all know who Stephan Wolfram is! If not, he is the gentleman who gave us Wolfram Alpha; the computational knowledge engine (which … Continue reading
Mapping Content To The Buying Process
Content creation is one of the most talked about areas of digital marketing at the moment; but there is a lot more to it than simply putting a lot of words down on a blog post before you can call … Continue reading
Interesting Digital Marketing Stats!
Last week seems to have been the week of interesting digital marketing statistics. There were stats released that cover everything from AdWords right through to mobile ad spend and China! The following are my top 5 as well as some … Continue reading
Positioning is not a waste of effort
Seems like a bit of a blase title to this blog; but that’s exactly what I have seen too many organisations thinking of their positioning strategies. They underestimate the effect that an assumed position can have on all of their … Continue reading
My Heavy Chef Interview on Social Advertising Spend
Wendy Tayler, the Heavy Chef Editor, interviewed me during the week to find out my thoughts on whether or not we are spending too much on social media advertising. The interview then also touches on marketing analytics and the use of big … Continue reading
How marketing can learn from technology
Marketers are faced on a near daily basis – especially when talking from a digital perspective – with the fact that there are new ways of reaching and interacting with their target markets. There is a lot that can be … Continue reading
Exclusive Books Looks to Gamification
In a very interesting move by Exclusive Books; they have added a new layer on to their very successful online store front. On the 21st of June, 2012 Exclusive Books have added Gamification principles to their website. Gamification essentially is … Continue reading
Car Magazine tries out Augmented Reality
In an incredibly welcome bold and adventurous move; Car Magazine have started experimenting with the concept of Augmented Reality! This is excellent news for consumers and even for the ailing offline media industry who have been hit considerably hard by … Continue reading
IMCC : Integrated Marketing Communication Conference
The Integrated Marketing Communications Conference is coming to Johannesburg in June of this year (6 – 7 June, 2011). This is the second time the conference is being held and the first time it is coming to Johannesburg. What’s it … Continue reading
