Leaders drive Culture which affects Digital Transformation

Leaders drive Culture which affects Digital Transformation

Digital transformation is the process whereby your organisation embraces the online world. Whether it is through client facing systems and processes or if it is only in the realm of the employee. This change to business process and operations remains critically in the heads of leadership who can make or break a change to the …

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Entrepreneurs: Do they have to be creative and original?

Entrepreneurs: Do they have to be creative and original?

I have written a lot recently around how entrepreneurs can and should be taking advantage of technology and business trends that are drastically changing the way business functions. From using crowd funding to test an idea quickly; to being a social entrepreneur that understands how to take advantage of a community to ensure their product …

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The Marketing Generalist and their sphere of influence

The Marketing Generalist and their sphere of influence

Initially when I started putting this post together, I wanted to talk about marketing specialists vs. marketing generalists. What I originally wanted to draw attention to is the fact that while we are experiencing a huge uptake of specialist marketing personnel, we might be missing the bigger picture. Let me expand. In a marketing department …

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