Digital Transformation Correctly Calibrated

Digital Transformation Correctly Calibrated

Digital transformation is certainly the buzzword of the decade. It has made Buzzword Bingo winners the world over as it has punctuated every digital, tech; futurist and marketing conference in recent memory. This article it not meant to question the viability of digital transformation; but rather challenge its focus. Traditionally every digital transformation project is …

+ Read More

Unique | Bespoke | Individual | Un-Retail

Unique | Bespoke | Individual | Un-Retail

“I am unique!”. A phrase that has never meant so much to business as it does today. In our culture of instant gratification we’re driven to demand bespoke solutions that are purpose-built around our particular personal paradigms. How are companies meant to keep up and what is driving our need to be unique? Social Drivers …

+ Read More

Brand Executives Have Four Faces

Brand Executives Have Four Faces

Brand executives have to adapt and pivot at a rapid rate to make sure that their brands are as relevant tomorrow as they are today. To do this they are constantly adjusting their focus from what is happening here and now, to what might be happening on a more distant time horizon. Brand executives are …

+ Read More

Retail Stores of the Future: What’s Driving The Change

Retail Stores of the Future: What’s Driving The Change

Retail as we know it is under pressure. Disruption is happening at every turn. Whether it is the rise of online shopping, the downturn in consumer spending or the squeeze on margins, things are not fantastic in the world of retail. This is not just conjecture, when you start listening to the news and reading …

+ Read More