Tag: expert positioning

Entrepreneurs and Evolution

Entrepreneurs and Evolution

Entrepreneurs are constantly evolving. Constantly pushing the boundaries of what is possible and what can and should be done. This is what makes entrepreneurs so special. This determined belief in the Darwinian; Survival of the Fittest! This links back to an earlier post on entrepreneurs that I wrote some months back. As entrepreneurs are constantly evolving; they are …

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Qualified Entrepreneurs

Qualified Entrepreneurs

Is there such a thing as a qualified entrepreneur? If so, what is it? Can you study to be an entrepreneur and what does that qualification look like? These are just the super high-level questions that are asked on a daily basis. The real crux of this article is twofold. The first is: can you …

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Agang South Africa and their digital presence

Agang South Africa and their digital presence

I wrote a post similar to this over two years ago when I essentially compared the DA to the ANC in their digital marketing strategies. With the rise of a new political party, Agang, to the South African political arena, I thought that maybe it was a good idea to have a cursory glance over their …

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Positioning is not a waste of effort

Positioning is not a waste of effort

Seems like a bit of a blase title to this blog; but that’s exactly what I have seen too many organisations thinking of their positioning strategies. They underestimate the effect that an assumed position can have on all of their marketing and even operational efforts. Let’s unpack what a positioning strategy really is. Positioning strategy …

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More proof We follow people, not brands

More proof We follow people, not brands

There has been a lot of activity recently around whether or not people follow brands or whether they follow people within those brands. In a recent study published by Forbes, it showed that people follow brands for discounts and not for engagement. This seems to be the case when we look at a platform like …

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Online Community Managers – trend or here to stay?

Online Community Managers – trend or here to stay?

Recently I started thinking more and more about the role of the Online Community Manager and what the role actually means to business and the external and internal communities they are serving. I want to try and unpack the role slightly more as well as its significance. Who owns the online community manager? Let’s unpack …

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Marketing demographics are old news!

Marketing demographics are old news!

Marketing demographics are quickly becoming a thing of the past. Marketing has changed shape and pace with digital marketing fast becoming the defacto standard for any and all marketing campaigns. The thing is that with digital marketing being able to literally let you deliver a campaign to a handful of people; demographics are no longer specific enough to keep …

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Use Vlogging to Position Yourself as an Expert

Use Vlogging to Position Yourself as an Expert

So you’ve decided to start sharing your wealth of information with the world. You’re determined to position yourself as a thought-leader, dishing out profound and witty insights and accumulating flocks of followers; but when it comes to actually writing, it’s like beating your head against a wall. That’s where video blogging can become your best …

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