Tag: Discovery

Discovery And Uber Collaboration

Discovery And Uber Collaboration

In a campaign which I personally think is a stroke of genius; Uber Johannesburg and Discovery are offering users the option to have a registered nurse travel (in an Uber) to your location and give you a flu injection for R 100 (for up to 5 injections). I really admire this collaborative campaign for a …

+ Read More

Planet Fitness : Not Making Friends or Winning Members

Planet Fitness : Not Making Friends or Winning Members

My usual disclaimer when starting a controversial post. This article is a real rant about the last few communications that I have received from Planet Fitness. I want to illustrate how business operations can greatly affect your marketing campaign and leave you with little control over the backlash is to follow. Setting The Scene Around …

+ Read More